Senior Manager, Digital Experience

4 days ago

New York, New York, United States Axonius Full time

About the Role

Axionius is seeking an experienced and dynamic Senior Manager, Digital Experience to join our world-class B2B marketing team. In this role, you'll be instrumental in driving the strategic vision, development, and optimization of our global website, with a strong focus on scaling its capabilities and impact.

Key Responsibilities

  • Strategic Vision: Supports the overarching strategic vision (strategy, roadmap, and requirements) of all major web projects spanning design, development, and optimization.
  • Website Roadmap: Creates, prioritizes, and maintains a website roadmap based on organization and user needs, effectively communicating roadmap to leadership and stakeholders, and product requirements to development team/external vendors.
  • CRO Process: Drives the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting, and analytics.
  • Content and Experiences: Focuses on building new capabilities, experiences, and a roadmap for content and experiences across platforms.
  • Website Initiatives: Leads the execution of B2B-focused website initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc.
  • Product Backlog: Prioritizes features and maintains a product backlog for website development based on user value, organizational needs, and technical feasibility.
  • Key Performance Indicators: Defines and drives key performance indicators and success metrics for B2B content and experiences.
  • Data-Driven Decision Making: Leverages data to uncover trends, identify user segments and funnels, and to inform product decisions for the website (ie. user experience).
  • Cross-Functional Collaboration: Collaborates with cross-functional teams to define project requirements, scope, and deliverables and leads project execution.
  • Content Implementation: Implements new content on the website, including, but not limited to, blog posts, product pages, category pages, lead magnets, and landing pages.

About You

We're looking for a strategic thinker who can translate business goals into impactful website strategies that drive growth and engagement. You should be data-driven, relying on data and analytics to make informed decisions, continuously optimizing the website to improve performance and user experience.

Requirements

  • 7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
  • Managed and led corporate websites on various content management systems (e.g. ContentFull, ContentStack, Wordpress, AEM). Ideally, you'll have experience with Headless CMS also.
  • Understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting.
  • Experience in leading the design, UX, development, and content creation of Websites, to craft compelling, high-performing B2B web experiences.
  • Experience with localization tools such as WeGlot, WebFlow, Welocalise, Smartling, etc.
  • Highly effective collaborator, strategic partner, and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences.
  • Demonstrated ability to work collaboratively with senior executives and across functional teams, particularly in aligning cross-functional strategies and initiatives.
  • Strong understanding of SEO, content marketing, and digital marketing best practices.
  • Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners.
  • Strong analytical skills and experience with analytical and market research tools.

About Axonius

Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies.

Axonius is committed to fair and equitable compensation packages. A candidate's salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.

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