Senior Coordinator, Paid Media Specialist
23 hours ago
January Digital is a leading marketing solutions company that specializes in delivering innovative digital marketing strategies to businesses. Our team of experts is dedicated to helping clients achieve their marketing goals through data-driven solutions.
Job SummaryWe are seeking a highly motivated and detail-oriented Senior Coordinator to join our agency team. The successful candidate will be responsible for executing tactical activation tasks across various digital marketing platforms, managing client communications, and driving successful outcomes.
Key Responsibilities- Manage tactical activation tasks across all digital marketing platforms, including paid search, paid social, programmatic display, and video.
- Develop a deep understanding of each client's business and provide weekly reporting with a focus on actionable insights.
- Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
- Lead specific external day-to-day communications and develop relationships with select clients and vendors.
- Analyze data from various sources to ensure client goals are being met or identify opportunities to improve.
- Collaborate with peers to manage responsibilities and set clear expectations for optimal team efficiency.
- Become a digital marketing knowledge resource by staying current on industry changes and emerging technology innovations.
- 1-2 years of experience in managing paid media in one or more digital channels - programmatic, search (organic and paid), social, display, and video.
- Experience with performance media principles - driving effective ROAS / CPA, maximizing lead generation, and marketing subscription-based programs.
- Previous client management experience preferred.
- Bachelor's Degree preferred.
- Google Ads and/or Meta Blueprint Certification preferred.
- Strong grasp of digital marketing fundamentals & web analytics platforms.
- Strong verbal and written communication skills, including proficiency in Microsoft Excel & PowerPoint.
- Excellent team player with strong collaboration skills.
- Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
- Strong analytics skills to troubleshoot issues.
- Has a positive attitude and loves opportunities to collaborate with others.
- Consistently demonstrates behavior in line with January Digital's core traits.
- Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility.
- Flexible PTO and Half-Day Fridays.
- Philanthropic Efforts and Paid Time Off to Volunteer.
- Fully covered medical, dental, and vision insurance.
- Annual Wellness Stipend.
- Currently a hybrid work environment with stunning NYC & Dallas offices.
- Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room.
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