Senior Vice President, Social Strategy Leadership

3 weeks ago

Hudson, United States Publicis Groupe Full time

Company Overview
Publicis Groupe is a global leader in marketing, communication, and digital transformation, dedicated to delivering innovative solutions that drive impactful results for brands.

Position Overview
As a Freelance Senior Vice President of Social Strategy, you will play a pivotal role in guiding multiple teams at the crossroads of media, creativity, analytics, social engagement, and content development.

Key Responsibilities
Your daily activities will include:

  • Leading the strategic direction, offering insights and methodologies to create compelling content, cultivate audiences, and enhance client visibility.
  • Providing informed perspectives on the social media and content landscape, including current trends and best practices.
  • Driving thought leadership in content creation, engagement strategies, measurement techniques, and operational processes.
  • Assisting brands in formulating governance and escalation protocols for their social media presence.
  • Building and nurturing strong partnerships with third-party content providers and platforms.
  • Engaging with clients to strategize on specific brand social initiatives.

Qualifications
We seek candidates with substantial and impactful experience, typically including:

  • A minimum of 12 years in digital marketing, focusing on social media and content development for prominent clients.
  • At least 5 years of experience managing direct reports.
  • A comprehensive understanding of media planning, distribution, and content syndication.
  • Proven experience in leading creative strategies in the digital realm, encompassing content, media, social, and activation.
  • The ability to forge strong relationships with both internal and external stakeholders.
  • Familiarity with emerging technologies, innovative content solutions, and trends in social media, along with a connection to entertainment and popular culture.
  • A keen sense of consumer insights, understanding what drives audience engagement.
  • The capability to support creative concepts with robust analytical reasoning.
  • A current and informed perspective on digital media, social channels, and content platforms, including emerging partners and practices.
  • Strong communication skills, ensuring that clients value your insights.
  • A willingness to travel, embracing new environments, ideas, and connections.

Publicis Groupe is an equal opportunity employer.

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