Marketing Director

3 weeks ago

Remote, Oregon, United States Datex Full time

The Director of Marketing at Datex will play a pivotal role in shaping the company's strategic marketing initiatives. This role involves planning and executing marketing campaigns and communications, as well as driving strategic planning efforts targeted toward both existing and new markets. The mission is to develop and monitor effective marketing programs that align with our business goals. Reporting directly to the CRO, the Director of Marketing will oversee both internal and external Marketing team resources.

Key Responsibilities:
  • Develop and implement marketing strategies that align with the company's business goals.
  • Execute strategic marketing plans to drive corporate growth, revenue objectives, and maximize well-qualified leads for our products and services.
Team Leadership:
  • Leads and mentors a team of marketing professionals, both internally and externally.
  • Oversee all marketing team activities, ensuring tasks are planned, coordinated, monitored, and reviewed effectively.
Content Creation:
  • Supervise the production of marketing materials, including press releases, white papers, articles, case studies, profiles, website content, marketing materials, and sales documents to support the sales process and marketing needs.
  • Coordinates speaking engagements, webinars, and other specialized events for the various Department Leaders to enhance the company's standing as technology experts.
Campaign Management:
  • Oversee the creation and execution of marketing campaigns across various channels.
  • Directs comprehensive advertising and promotional campaigns across various channels, including print, online, digital media, social media, and direct mail.
Market Research:
  • Coordinate market research to identify target audiences, understand market trends, and stay ahead of competitors.
  • Formulates positioning strategies and promotional plans to optimize long-term market share.
Performance Analysis:
  • Monitor and analyze the performance of marketing campaigns using analytics tools, adjusting as needed.
  • Coordinates the preparation and presentation of marketing activity reporting to company leadership.
Brand Management:
  • Ensure brand consistency across all marketing initiatives and communications.
  • Manage all brand and messaging materials for efficient access internally and externally as needed.
Customer Engagement:
  • Develop strategies to improve customer engagement and retention.
  • Maintains relationships with key clients to facilitate information related to case studies, news releases, testimonials, and presentations.
Event Management:
  • Supervise company event participation to maximize investment.
  • Maintain research on potential events for annual evaluation and selection.
Budget Management:
  • Manages the marketing budget, allocating resources efficiently to maximize ROI.
  • Develops, oversees, and monitors all marketing budgets and expenses.
Requirements:
  • Bachelor's Degree or equivalent, with 5+ years' experience in a similar role.
  • Proficient in MS Office (Word, Excel, PowerPoint, Power BI, and Outlook), as well as understanding of MS CRM Dynamics 365.
  • Possesses firsthand knowledge and is comfortable working within HubSpot Marketing Hub.
Benefits:
  • Medical, Vision, Dental, and Life/Disability Insurance available.
  • Paid Time Off and Paid Holidays.
  • 401K.
  • Supportive leadership environment.

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