Principal Product Marketer, Amazon Ads

4 weeks ago

Seattle, Washington, United States Amazon Full time
Job Title: Principal Product Marketer, Amazon Ads

Job Summary: We are seeking a highly skilled Principal Product Marketer to lead cross-product portfolio marketing strategies for Amazon Ads. As a key member of our team, you will develop and position portfolio-level narratives, collaborate with cross-functional teams, and create key assets like sales collateral and direct-to-advertiser materials.

About the Role: In this role, you will be responsible for creating holistic annual campaign strategies for how we go to market, across a portfolio of ad solutions. You will lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success. You will also partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content.

Key Responsibilities:

  • Create holistic annual campaign strategies for how we go to market, across a portfolio of ad solutions
  • Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success
  • Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content
  • Develop and oversee integrated marketing plans for key narratives
  • Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events
  • Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging

Requirements:

  • 9+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience driving direction and alignment with cross-functional teams

Preferred Qualifications:

  • Experience with creating GTM initiatives at scale
  • Experience working cross-functionally across marketing, product management, analytics, UX, and research

About Amazon: Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/disability-accommodations/

Compensation: Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.amazon.jobs/total-compensation/

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