Digital Marketing Strategist
4 weeks ago
We are seeking a highly skilled Digital Marketing Manager to join our national marketing team in Troy, Michigan.
Estimated Salary: $90,000 - $120,000 per year.
About the RoleThis is an exciting opportunity for a creative and analytical individual with a passion for digital marketing to take their career to the next level.
As a Digital Marketing Manager at Doeren Mayhew CPAs and Advisors, you will be responsible for creating, managing, and executing digital marketing strategies that support our growth nationwide.
Responsibilities- Oversee and manage our digital marketing channels, including our website, social media platforms, and search engines, ensuring maximum ROI and consistent brand messaging.
- Work closely with Marketing leaders to develop and execute comprehensive digital marketing strategies to achieve business objectives, focusing on lead generation and brand awareness.
- Plan, implement, and optimize digital campaigns across various platforms (Google Ads, LinkedIn, YouTube, etc.).
- Manage paid digital campaigns and budgets (PPC, display ads, and retargeting) to ensure high ROI.
- Lead SEO and keyword efforts to ensure website optimization, improved rankings, and increased organic search traffic.
- Assist in online content creation efforts, including writing, editing, and curating articles, blog videos, social media content, and email campaigns to drive digital engagement.
- Manage email marketing campaigns, including newsletters and promotional emails.
- Conduct A/B testing and refine audience targeting strategies.
- Maximize lead capture mechanisms and improve lead nurturing campaigns with marketing automation.
- Monitor digital performance across various platforms using analytics tools (Google Analytics, Google Tag Manager, SEMrush, HubSpot, etc.).
- Provide digital reporting and strategic recommendations to CMO based on performance analytics.
- Monitor industry and digital marketing trends to adapt strategies and maintain a competitive edge.
- Bachelor's degree in marketing, communications, or a related field.
- 5-7 years of experience in digital marketing with a proven track record of managing successful campaigns.
- Strong competency using content management systems, CRM, and marketing automation tools, such as SEMrush, HubSpot, Craft CMS, and WordPress.
- Advanced understanding of SEO, SEM, social media platforms, and email marketing.
- Experience in PPC campaign management and paid search strategies in Google Ads and LinkedIn Ads.
- Proven proficiency in using Google Analytics, Google Tag Manager, and other reporting tools to analyze and optimize campaign performance.
- Experience with A/B testing, conversion rate optimization, and landing page design.
- Technical familiarity in HTML, CSS, and basic JavaScript.
- Strong analytical skills to interpret campaign performance data.
- Google certifications or any digital certifications a plus.
- Excellent communication, project management, and organizational skills.
- Creative thinking with a focus on innovation and problem-solving.
- Familiarity with graphic design tools (e.g., InDesign, Creatopy, Adobe Creative Suite) is a plus.
Doeren Mayhew CPAs and Advisors is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.
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