Cannabis Marketing Director

4 days ago


Troy, Michigan, United States Jars Cannabis Full time
Job Overview

JARS Cannabis is a pioneering organization in the cannabis industry, committed to rewriting existing narratives and empowering future leaders. We seek a highly motivated Retail Marketing Manager to lead our marketing plans for JARS retail business.

This role requires a unique blend of creativity, innovation, and strategic thinking. As a key member of our team, you will be responsible for developing and implementing effective marketing initiatives that drive customer retention, build brand awareness, and support sales.

Key Responsibilities
  • Manage and maintain JARS promotional moments, CRM, CSR, community engagement, and retail marketing, ensuring cross-functional support.
  • Conceptualize, develop, and manage retail programs in collaboration with sales and other marketing teams.
  • Leverage all parts of the marketing mix to create effective marketing initiatives, including but not limited to advertising, trade, digital, promotional, events, and more.
  • Project management for marketing initiatives that build brand awareness, support sales, and win our consumers.
Requirements
  • Minimum 5 years of marketing experience in a similar role.
  • Knowledge of the cannabis industry, retail-focused.
  • Success in collaborative and innovative environments.
  • Ability to travel up to 25%.
  • Must be 21 years of age or older & have reliable transportation.
  • Must be willing to submit to a background check.

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