Cannabis Brand Marketing Leader
4 days ago
About the Role:
JARS Cannabis is seeking a highly motivated and experienced Brand Marketing Manager to lead the marketing plans for our vertically integrated brand portfolio. The ideal candidate will be responsible for developing innovative marketing initiatives, coaching their team, and driving business growth.
Key Responsibilities:
- Conceptualize, develop, and manage account programming in collaboration with sales and other marketing teams.
- Lead regional product launches, innovation, and campaigns, ensuring cross-functional support.
- Leverage all parts of the marketing mix to create effective brand programs, including advertising, trade, digital, promotional, events, and more.
- Hire, manage, and onboard specialists, leading with development and coaching.
- Project management for marketing initiatives that build brand awareness, support trade, and win consumers.
- Work with 3rd Party Vendors to curate and support brand swag, education, merchandising, collateral, etc.
- Collaborate with creative, sales, and operations to build strong brand marketing plans.
- Identify market opportunities that authentically align with the brand portfolio.
- Stay up-to-date with cannabis regulations, policies, and trends to ensure marketing program feasibility and success.
- Create measurable goals and objectives for all brands' marketing initiatives within the portfolio and recap with evaluation of ROI.
Requirements:
- Minimum 5 years of marketing experience in a similar role.
- Exceptional knowledge of the cannabis industry.
- Success in collaborative and innovative environments.
- Ability to travel up to 25%.
- Must be 21 years of age or older & have reliable transportation.
- Must be willing to submit to a background check.
Benefits:
- Free Employee Assistance Program.
- Health, Dental & Vision Insurance (full-time employees only).
- Life Insurance.
- Work-From-Home Fridays.
- Paid Volunteering.
- 401(k) Plan.
- Paid Sick Leave.
- Employee Discount.
- Internal Growth Opportunities.
Estimated Salary Range: $80,000 - $110,000 per year.
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