Market Success Strategist

3 weeks ago

Troy, Michigan, United States J.D. Power Full time

Job Overview:

We are seeking a detail-oriented Market Success Strategist to drive our market presence and support sales effectiveness for our AI Solutions group. This role will serve as a crucial bridge between product, sales, marketing, and industry teams, ensuring cohesive and professional market engagement.

The Role's Impact:

This role will be instrumental in building a more disciplined and professional go-to-market approach, ultimately contributing to increased sales effectiveness and market success through aligned sales and marketing efforts.

Main Responsibilities:

  • Client Meeting Preparation and Support
    • Prepare sales and industry teams for client meetings by developing targeted materials and briefing documents aligned to context-specific opportunity/problem areas for prospective customers.
    • Collaborate with our industry leads and client-facing account leads to research prospective clients and markets to inform meeting strategies.
    • Coordinate pre-meeting logistics with pre-sales product development team and client-facing sales leads and ensure all participants have necessary material, and a clear understanding of roles and outcomes.
    • Manage meeting outcomes and follow-up actions.
  • Pipeline Management
    • Track and analyze sales pipeline metrics and coordinate account-level review meetings, ensuring pre-sales resources and activities are continuously aligned to dynamic growth opportunities.
    • Generate regular fit-for-purpose pipeline reports and forecasts for group leadership and executive stakeholders alike.
    • Identify bottlenecks and recommend process improvements.
    • Monitor and manage account action items to ensure timely follow-up.
    • Coordinate cross-functional responses to client requests.
    • Maintain detailed records of client interactions and next steps.
  • Sales and Marketing Collateral Development
    • Create compelling presentations, product brochures, and demo materials that effectively communicate our value proposition.
    • Collaborate with product teams to translate technical features into customer-focused benefits.
    • Maintain and update sales enablement materials to reflect current product offerings and market positioning.
    • Work with marketing team to ensure brand consistency across all sales materials.

Requirements and Qualifications:

  • Required Skills and Experience:
    • Bachelor's degree.
    • 3+ years of experience in consulting.
    • Strong analytical and project management skills.
    • Strong presentation skills.
    • Excellent written and verbal communication abilities.
  • Preferred Qualifications:
    • Experience in B2B sales environment.
    • Knowledge of sales methodology and best practices.
    • Background in creating sales enablement materials.
    • Experience in the Auto industry.
    • Experience in Data and Analytics product offerings.
  • Key Competencies:
    • Outstanding organizational and time management abilities.
    • Strong attention to detail and process orientation.
    • Excellent interpersonal skills and ability to work cross-functionally.
    • Self-motivated with ability to work independently.
    • Data-driven approach to problem-solving.

Success Metrics:

  • Improvement in sales team effectiveness and meeting outcomes.
  • Quality and timeliness of sales materials and presentations.
  • Pipeline visibility and accuracy of forecasting.
  • Implementation of standardized go-to-market processes.
  • Stakeholder satisfaction with support and coordination.
  • Effectiveness of sales-marketing collaboration.
  • Adoption of marketing materials by sales team.

About Our Company:

J.D. Power is committed to employing a diverse workforce and upholding the highest standards of excellence in data-driven solutions. We unite industry-leading insights with cutting-edge technology to solve complex challenges.

Our Culture and Values:

We strive to embody Truth Finders, Change Makers, and Team Driven - our core behaviors that define our unique culture. As a valued member of our team, you will contribute to shaping the future of data analytics and driving meaningful results.

Salary Estimate:

We offer a competitive salary range of $85,000 - $110,000 per annum, based on qualifications and experience, plus comprehensive benefits and opportunities for professional growth.

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