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Senior Director of Product Marketing
2 months ago
Bright Horizons is seeking a highly motivated and experienced Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator, and a true subject matter expert on the topics of go-to-market strategies, product positioning, messaging, and storytelling.
Key Responsibilities- Define and manage the go-to-market strategy for Bright Horizons Early Education Centers.
- Develop and manage end-to-end product marketing strategies, including research to understand target audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.
- Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new messaging, campaigns, collateral that keep Bright Horizons top-of-mind with current and potential buyers.
- Foster a data-first culture: Leverage analytics to help determine go-to-market strategies involving segments, targeted accounts, and target buyers, and collaborate with marketing teams, sales teams, and strategic vendors to execute.
- Craft impactful stories and effective marketing collateral by deeply understanding our consumer and B2B clients and their unique needs.
- Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies.
- Bachelor's degree in related field required, MBA/Master's degree preferred.
- 10+ years of product marketing experience, preferably in the enterprise product marketing, including 6+ years of cross-functional leadership experience.
- Proven track record of successfully launching new products and services and manage existing products with fully integrated campaigns/go-to-market strategies.
- Experience developing product collateral and messaging that tells a compelling story, and directly supports marketing campaigns.
- Adept at managing tight timelines, competing priorities, and projects that span multiple departments.
- Ability to cultivate strong relationships internally and externally.
- Demonstrated success developing campaigns that measurably generate interest and conversion in a product or service.
- Excellent verbal and written communication skills.
- Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth.
- Skilled public speaker with experience presenting to peers and executive audiences in live and virtual settings.
- An ability to manage and motivate colleagues, providing direction, guidance, training, and mentorship.
- A demonstrated track record of building and maintaining relationships and assessing an organizational structure.
- One who has an executive presence.
- Excellent interpersonal and written communication skills.
- Ability to think ahead and plan over a multi-year timeframe.
- Problem analysis and resolution at both a strategic and functional level.
- Strong consultative and collaborative aptitude.
- Thorough and detail-oriented; ability to handle a wide range of questions, activities, or issues varying in complexity across teams.
The annual salary range for this role is: $120,000-$130,000 per year.
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
