Senior Director of Product Marketing for Machine Identity Security

2 weeks ago


Newton MA USA, United States CyberArk Full time
About CyberArk

CyberArk is the global leader in Identity Security, providing comprehensive security solutions for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads, and the DevOps lifecycle.

Job Description

We're seeking an experienced Senior Director of Product Marketing to lead our Machine Identity Security solutions. As a key member of our team, you'll leverage your expertise in Machine Identity Management and Cybersecurity to introduce and position new capabilities and offerings in the market.

You'll work closely with our Product Management, Sales, Marketing, and Customer Success teams to create impactful messaging, drive go-to-market positioning, lead sales enablement creation, and deliver market insights to guide product strategy.

Key Responsibilities
  • Create impactful product positioning and messaging
  • Conduct qualitative and quantitative research to deliver market insights
  • Lead go-to-market efforts for product launches and develop marketing/sales enablement material
  • Produce impactful sales enablement resources for sellers, sales engineers, and partners
  • Collaborate with solutions marketing and brand experience teams on demand generation, content marketing, and thought leadership initiatives
  • Serve as a subject matter expert, developing and presenting collateral for customer events, webinars, and industry events
  • Work cross-functionally to inform product strategy
Qualifications
  • Bachelor's/Master's in business, marketing, or technical degree
  • 15+ years of professional experience in security, marketing, sales engineering, sales enablement, and/or product management
  • Experience leading a team as a player-coach
  • Passion for the machine identity market and innovative solutions to solve real problems
  • Ability to communicate effectively verbally and in writing
  • Ability to articulate/align technical features to customer needs
  • Experience with market research is a significant plus
  • Ability to work in a dynamic environment and solve problems with a positive attitude


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