Content Marketing Specialist

2 weeks ago


Detroit, Michigan, United States NRTC Alabama, Inc Full time

Position Overview: The role of the Marketing Communications and Content Specialist focuses on crafting messages and content that effectively inform, educate, and motivate customers to engage with NRTC Alabama, Inc.'s offerings in Industrial Equipment Products and Services. This individual will oversee the design of promotional materials, manage various communication channels, and ensure brand consistency across all platforms.

Key Responsibilities:

  • Develop and implement internal and external communication strategies.
  • Create SEO-optimized content weekly for the website, blog, email campaigns, public relations, and social media platforms.
  • Design marketing assets including website banners, digital and print materials, business cards, and social media graphics.
  • Produce, edit, and proofread marketing documentation.
  • Establish and maintain a content calendar to streamline content delivery.
  • Compile and curate content for monthly newsletters.
  • Ensure consistent branding across all projects and marketing materials.
  • Manage the brand guide and oversee its application across various platforms.
  • Plan and participate in special events representing the company.
  • Write scripts, transcripts, and descriptions for video content on digital platforms.
  • Assist with lead management within the CRM system.
  • Create content for email marketing campaigns within the CRM.
  • Edit and format presentations for sales and leadership meetings.
  • Collaborate with team members, partner organizations, media outlets, and vendors.
  • Order and assist in the design of promotional items and giveaways.

Qualifications:

  • Bachelor's degree preferred or a minimum of 5 years of experience in a similar capacity.
  • Examples of previous work will be requested during the interview process.

Essential Skills:

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Advanced graphic design skills in tools such as Photoshop or Canva.
  • Experience with social media management software.
  • Ability to create engaging content for social media, particularly on LinkedIn.
  • Understanding of the industrial equipment sector is advantageous.
  • Familiarity with B2B eCommerce and marketing management software.
  • Prior experience using CRM systems.

Work Environment:

  • Primarily office-based with significant time spent at a computer.
  • Standard working hours with potential for occasional overtime.
  • This position allows for a hybrid work model, combining remote work with occasional office visits.

Travel Requirements: Minimal to no travel is anticipated for this role.



  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Job OverviewThe role of the Marketing Communication and Content Specialist focuses on crafting messages and content that engage, inform, and persuade clients regarding NRTC Alabama, Inc.'s Industrial Equipment Products and Services. This position entails overseeing the design of promotional materials, managing various communication channels, and ensuring...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Job OverviewThe role of the Marketing Communication and Content Specialist encompasses the development of engaging messages and content aimed at educating and persuading customers regarding NRTC Alabama, Inc.'s industrial equipment offerings. This position will oversee the design of promotional materials, manage both online and offline communication...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Job OverviewThe role of the Marketing Communication and Content Specialist focuses on crafting messages and materials that educate, inform, and engage customers regarding NRTC Alabama, Inc.'s industrial equipment offerings. This position will oversee the design of promotional materials, manage various communication channels, and ensure brand consistency...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Job OverviewThe role of the Marketing Communication and Content Specialist encompasses the development of engaging messages and materials that inform and motivate clients to connect with NRTC Alabama, Inc.'s offerings in industrial equipment. This position requires the individual to oversee the design of promotional materials, manage various communication...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Position OverviewThe role of the Marketing Communication and Content Specialist focuses on crafting messages and materials that educate, inform, and motivate customers to engage with NRTC Alabama, Inc.'s offerings in industrial equipment. This individual will oversee the design of promotional materials, manage various communication channels, and uphold brand...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Job OverviewThe role of the Marketing Communication and Content Specialist is pivotal in crafting messages and content that effectively inform, educate, and persuade clients to engage with NRTC Alabama, Inc.'s Industrial Equipment Products and Services. This position entails overseeing the design of promotional materials, managing both online and offline...


  • Detroit, Michigan, United States Graze Marketing Full time

    Position OverviewGraze Marketing is on the lookout for a detail-oriented Marketing Project Coordinator to enhance our dynamic team. This pivotal role is key to the effective execution of marketing initiatives, ensuring client satisfaction, and driving marketing performance. The successful candidate will demonstrate exceptional project management...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Position OverviewThe Content Marketing and Communications Coordinator is responsible for developing and disseminating messages and materials that inform, educate, and motivate clients to engage with NRTC Alabama, Inc.'s Industrial Equipment Products and Services. This role will oversee the design of promotional materials, manage various communication...


  • Detroit, Michigan, United States NRTC Alabama, Inc Full time

    Position OverviewThe Content Marketing and Communications Coordinator is responsible for developing and delivering impactful messaging and content that educates, informs, and motivates clients to engage with NRTC Alabama, Inc.'s Industrial Equipment Solutions. This role encompasses the management of promotional material design, oversight of both digital and...


  • Detroit, Michigan, United States eTeam Inc Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at eTeam Inc. as a Digital Marketing Specialist - Social Media. This is a key role that will play a critical part in shaping our digital marketing strategy and executing it across various social media platforms.Key ResponsibilitiesDevelop and Execute Social Media...


  • Detroit, Michigan, United States Strategic Staffing Solutions Full time

    Strategic Staffing Solutions (S3) is seeking a Digital Marketing SpecialistLocation: Remote position with occasional in-office meetings.Duration: Contract-to-Hire PotentialRole Overview:This role requires a comprehensive understanding of email marketing and automation technologies. The Digital Marketing Specialist will be responsible for the development and...


  • Detroit, Michigan, United States eTeam Inc Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at eTeam Inc. as a Social Media Marketing Specialist. As a key member of our marketing team, you will be responsible for developing and executing comprehensive social media strategies that drive engagement, increase brand awareness, and ultimately contribute to the...


  • Detroit, Michigan, United States SporTalk Full time

    About SPORTalkSportstalk is a social media platform that connects sports enthusiasts with friends and fans around pro and college sports events.Job SummaryWe are seeking a passionate sports fan to join our team as a Sports Content Promoter. As a key member of our team, you will be responsible for creating and sharing engaging sports content on our...


  • Detroit, Michigan, United States SporTalk Full time

    Unique Role in Sports Engagement Are you passionate about sports and eager to connect with fellow enthusiasts? SPORTalk, an innovative social media platform, is seeking dedicated fans of the Pistons to become part of the Pistons Content Advocate Team. As a Sports Engagement Specialist Intern at SPORTalk, you will play a vital role in enhancing the...

  • Editor, Marketing

    1 month ago


    Detroit, Michigan, United States Detroit Institute of Art Full time

    JOB TITLE: Editor , Marketing and Communications DEPARTMENT: Marketing and Communications REPORTS TO: Director, Marketing and Communications CLASSIFICATION : Full-Time, Exempt REMOTE WORK ELIGIBILITY: Partial GENERAL SUMMARY Under the guidance of the Director, Marketing and Communications, the Editor, Marketing and Communications, will serve as the primary m...


  • Detroit, Michigan, United States Mitchell Martin Full time

    Company Overview:Mitchell Martin is a leading provider of multi-asset class and real-time data, research, news, and analytics solutions.Position Title: Event Marketing SpecialistLocation: Remote/HybridPosition Type: ContractRole Summary:The primary objective of this position is to assist in the marketing efforts for the North American and International...


  • Detroit, Michigan, United States Fair Food Network Full time

    Fair Food Network is looking for an experienced professional to join as our Associate Director of Program Marketing. Are you a strategic thinker and creative doer? A skilled marketer who thrives on breaking complex topics into straightforward, stick copy? A social-do-gooder (or aspiring one) with an easy sense of humor who wants to use your formidable skills...


  • Detroit, Michigan, United States Strategic Staffing Solutions Full time

    Strategic Staffing Solutions (S3) is seeking a Digital Marketing SpecialistLocation: Remote (Candidates should be within a commutable distance for occasional in-office meetings)Duration: Contract-to-Hire PotentialRole Type: W2 Contract EngagementGENERAL SUMMARY:This role requires a deep understanding of email marketing and marketing automation technologies....


  • Detroit, Michigan, United States Strategic Staffing Solutions Full time

    Strategic Staffing Solutions (S3) is seeking a Digital Marketing SpecialistLocation: Remote (Candidate must be within a reasonable distance for occasional in-office meetings)Duration: Contract-to-Hire PotentialRole Type: W2 Contract EngagementGENERAL SUMMARY:This role requires a robust understanding of email marketing and marketing automation tools. The...


  • Detroit, Michigan, United States Percepta House Full time

    Job OverviewPosition Title: Junior Marketing CoordinatorCompany: Percepta HouseRole Summary: We are on the lookout for a passionate and driven Junior Marketing Coordinator to become a vital part of our innovative marketing team. This position is ideal for individuals who have recently graduated or are eager to embark on a marketing career. The Junior...