Content Marketing Specialist
2 weeks ago
The role of the Marketing Communication and Content Specialist encompasses the development of engaging messages and materials that inform and motivate clients to connect with NRTC Alabama, Inc.'s offerings in industrial equipment. This position requires the individual to oversee the design of promotional materials, manage various communication platforms, and uphold a cohesive brand image.
Key Responsibilities
- Manage both internal and external communication strategies along with content marketing initiatives.
- Create SEO-optimized content weekly for the website, blog, email campaigns, public relations, and social media channels.
- Design visual assets for website banners, digital and print materials, business cards, and social media posts.
- Draft, edit, and proofread marketing documents.
- Establish and maintain a content calendar to ensure timely delivery of materials.
- Compile and distribute content for the monthly newsletter.
- Ensure brand consistency across all projects and communications.
- Organize and participate in special events representing the company.
- Write scripts and descriptions for video content, including YouTube.
- Assist with lead management in the CRM system.
- Create content for email blasts within the CRM.
- Edit and format presentations for sales and leadership teams.
- Collaborate effectively with team members, partner organizations, media, and vendors.
- Coordinate the design and ordering of promotional items and giveaways.
Qualifications
- A Bachelor's degree is preferred, or a minimum of 5 years of experience in a similar role.
- Examples of previous work will be requested during the interview process.
Essential Skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Advanced graphic design skills, particularly in Photoshop or Canva.
- Experience with social media management tools.
- Ability to create and promote content primarily on LinkedIn.
- Understanding of the industrial equipment sector is advantageous.
- Familiarity with B2B eCommerce and marketing management software.
- Prior experience using a CRM system.
Work Environment
- Most of the work will be conducted at a computer.
- Regular working hours apply, with potential for occasional overtime.
- This position allows for a hybrid work arrangement, combining remote work with visits to the headquarters.
Travel Requirements
Minimal to no travel is expected for this role.
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Detroit, Michigan, United States NRTC Alabama, Inc Full timePosition Overview: The role of the Marketing Communications and Content Specialist focuses on crafting messages and content that effectively inform, educate, and motivate customers to engage with NRTC Alabama, Inc.'s offerings in Industrial Equipment Products and Services. This individual will oversee the design of promotional materials, manage various...
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