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Event Marketing Specialist

2 months ago

Detroit, Michigan, United States Mitchell Martin Full time

Company Overview:
Mitchell Martin is a leading provider of multi-asset class and real-time data, research, news, and analytics solutions.

Position Title: Event Marketing Specialist
Location: Remote/Hybrid
Position Type: Contract

Role Summary:
The primary objective of this position is to assist in the marketing efforts for the North American and International Market Reporting and Polk Automotive Solutions divisions. This role requires collaboration with various teams including solution marketing, product development, sales, and enterprise marketing to drive brand growth and revenue generation.

Key Responsibilities:

  • Collaborate with the solution marketing team to design and implement comprehensive marketing initiatives that align with corporate goals and leverage market opportunities.
  • Oversee both virtual and in-person event marketing strategies for targeted sectors within the automotive industry.
  • Direct digital demand generation campaigns for specific product lines on a global scale, particularly within the Americas.
  • Establish effective communication strategies tailored to different audiences, regions, and market segments.
  • Maintain strong relationships with the Americas and global sales teams to ensure clarity on program objectives, track campaign progress, and adapt strategies as necessary.
  • Coordinate with marketing colleagues and senior business leaders to plan and execute impactful campaigns.

Qualifications:

  • Minimum of 5 years of experience in B2B marketing; familiarity with the automotive sector is advantageous but not mandatory.
  • Exceptional organizational skills with the capacity to manage multiple priorities and meet tight deadlines in a collaborative environment.
  • Able to navigate a complex, geographically diverse organizational structure.
  • Strong analytical, strategic planning, and process optimization abilities.
  • Willingness to travel for event management within the United States as required.