Content Marketing Strategist

1 week ago

Detroit, Michigan, United States NRTC Alabama, Inc Full time
Job Overview

The role of the Marketing Communication and Content Specialist is pivotal in crafting messages and content that effectively inform, educate, and persuade clients to engage with NRTC Alabama, Inc.'s Industrial Equipment Products and Services. This position entails overseeing the design of promotional materials, managing both online and offline communication channels, and ensuring uniform branding across all platforms.

Key Responsibilities

The primary duties include, but are not limited to:

  • Developing and executing internal and external communication strategies.
  • Creating SEO-optimized content weekly for the website, blog, email marketing, public relations, and social media.
  • Designing visual assets for website banners, digital and print materials, business cards, and social media platforms.
  • Editing and proofreading marketing documents to ensure clarity and effectiveness.
  • Establishing and maintaining a content calendar to organize marketing efforts.
  • Compiling content for monthly newsletters to keep stakeholders informed.
  • Ensuring consistent branding across all projects, including maintaining the brand guide and its applications.
  • Planning and attending special events to represent the company.
  • Writing scripts, transcripts, and descriptions for video content, including YouTube.
  • Assisting with lead management in the CRM system.
  • Creating content for email blasts within the CRM.
  • Editing and formatting PowerPoint presentations for Sales and Leadership teams.
  • Collaborating with team members, partner organizations, media, and vendors to achieve marketing goals.
  • Ordering and assisting with the design of promotional items and giveaways.
Qualifications

Education:

  • Bachelor's degree preferred.
  • OR a minimum of 5 years of experience in a similar capacity.
  • Examples of previous work will be requested during the interview process.

Skills and Abilities:

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Advanced graphic design skills in either Photoshop or Canva.
  • Familiarity with social media management tools.
  • Experience in social media content creation and promotion, particularly on LinkedIn.
  • Understanding of the industrial equipment sector is advantageous.
  • Knowledge of B2B eCommerce and marketing management software.
  • Prior experience with CRM systems.
Work Environment
  • The majority of the work will be conducted at a computer workstation.
  • Regular working hours will be maintained, with occasional overtime as necessary.
  • This is a hybrid position, involving both remote work and occasional visits to the company headquarters.
Travel Requirements

Minimal to no travel is expected for this role.

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