Strategic Marketing Manager

3 weeks ago

Alpharetta, United States Brambles Full time
Job Description

As a key member of our North American team, you will play a crucial role in identifying, prioritizing, developing, and executing new market segments and channel go-to-market strategies. This includes innovative price, product, promotions, and customer solutions.

Scope

This central function supports all CHEP Americas, working closely with senior leadership to identify strategic growth opportunities. You will manage a portfolio of strategic marketing projects from business case assessment through delivering outcomes and key results.

Key Responsibilities

Develop and maintain project charters and portfolio management tools to aid in managing program roadmaps and tracking project workplans, milestones, risk assessment, and scorecards.
Align with cross-functional teams to prioritize strategic growth initiatives throughout the region based on size of prize and profitable growth impact to the business.
Identify and unlock strategic growth opportunities aligned through segment or account-based go-to-market strategies in core and new markets/channels.
Partner with cross-functional teams to plan, organize, and execute Account Based Marketing (ABM) and Portfolio Optimization programs with regional Key Strategic Accounts and Integrated Marketing/Demand Generation teams.
Facilitate product and program market leadership by building out regional strategic marketing capabilities.
Develop Sales (Manufacturer & Retailer) Battlecards and Industry Solution Guides by Segment/Persona/Ideal Customer Profile; develop Strategic Marketing battlecards to aid and expedite leadership decision making.
Develop and deliver standardized cross-regional reports using segmentation PowerBI, Nielsen, and other tools.
Lead research of new markets and channels as prioritized.
Work closely with and regularly inform stakeholder team members to ensure ongoing alignment and coordination of growth activities.
Actively develop effective cross-functional networks to establish a broad base of business knowledge and perspectives.

Key Performance Indicators

Key milestone deliverer
Strategic contribution and sales growth support
Revenue and pricing growth YoY
ROCI/ULP improvement
New segments/channels penetration
NPS score
Market, industry, and customer intelligence gathering that is then presented to leadership as actionable insights
Internal Customer Satisfaction (Sales, Marketing, Leadership)

Requirements

Bachelor's degree in business, marketing, finance, or related field
MBA strongly preferred
5+ years of business experience
Proven effectiveness collaborating cross-functionally
Self-starter, results-driven, and comfortable dealing with ambiguity
Successful track record of organizing, prioritizing, planning, and executing a portfolio of projects
Strong strategic thinking and reasoning skills
Basic financial business case assessment skills
Solid market research and analytical skills
Understanding of core business and the market ecosystem in which we operate
Excellent cross-functional collaboration skills
Excellent verbal, written communication, and presentation skills
Creative problem solver with a high degree of service orientation
Ability to effectively and comfortably interface with senior leaders
Understanding of the US grocery and FMCG supply chain

Language

Essential - English

Desirable - N/A

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