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Senior Manager Strategic Marketing

1 month ago

Alpharetta, United States CHEP Full time

Position Purpose

In this role, you will be a key North American team member in identifying, prioritizing, developing and executing new market segments and channel go-to-market strategies (innovative price, product, promotions and customer solutions).


Scope

Central function supporting all CHEP Americas


Major/Key Accountabilities

  • Works closely with senior leadership to identify strategic growth opportunities
  • Manages portfolio of strategic marketing projects from business case assessment through delivering outcomes and key results
  • Develops and maintains project charters and portfolio management tools to aid in managing program roadmaps and tracking project workplans, milestones, risk assessment and scorecards
  • Aligns with cross-functional teams to prioritize strategic growth initiatives throughout the region based on size of prize and profitable growth impact to the business
  • Identifies and unlocks strategic growth opportunities aligned through segment or account-based go-to-market strategies in core and new markets/channels
  • Partners with cross-functional team to plan, organize and execute Account Based Marketing (ABM) and Portfolio Optimization programs with regional Key Strategic Accounts and Integrated Marketing/Demand Generation teams
  • Facilitates product, and program market leadership by building out regional strategic marketing capabilities
  • Develops Sales (Manufacturer & Retailer) Battlecards and Industry Solution Guides by Segment/Persona/Ideal Customer Profile; develops Strategic Marketing battlecards to aid and expedite leadership decision making
  • Develops and delivers standardized cross-regional reports using segmentation PowerBI, Nielsen and other tools
  • Leads research of new markets and channels as prioritized
  • Works closely with and regularly informs stakeholder team members to ensure ongoing alignment and coordination of growth activities
  • Actively develops effective cross-functional network to establish a broad base of business knowledge and perspectives


Measures

  • Key milestone deliverer
  • Strategic contribution and sales growth support
  • Revenue and pricing growth YoY
  • ROCI/ULP improvement
  • New segments/channels penetration
  • NPS score
  • Market, industry, and customer intelligence gathering that is then presented to leadership as actionable insights
  • Internal Customer Satisfaction (Sales, Marketing, Leadership)


Authority/Decision Making

Works and builds effective relationship with key stakeholders ​


Key Contacts

Internal:

Sales, Marketing, Solutions, Strategy, Insights, Innovation, Finance and Leadership Teams, US, Canadian & LATAM Directors, Pallecon leadership and others.

External:

CHEP customers and potential customers. Along with research agency/partners


Qualifications

Essential Qualifications

  • Bachelor’s degree in business, Marketing, Finance or related field


Desirable Qualifications

  • MBA strongly preferred


Experience

  • 5+ years of business experience
  • Proven effectiveness collaborating cross-functionally


Skills and Knowledge

  • Self-starter, results driven, and comfortable dealing with ambiguity
  • Successful track record of organizing, prioritizing, planning and executing portfolio of projects
  • Strong strategic thinking and reasoning skills
  • Basic financial business case assessment skills
  • Solid market research and analytical skills
  • Understanding of core business and the market eco-system in which we operate
  • Excellent cross-functional collaboration skills
  • Excellent verbal, written communication and presentation skills
  • Creative problem solver with high degree of service orientation
  • Ability to effectively and comfortably interface with senior leaders
  • Understanding of the US grocery and FMCG supply chain


Languages

Essential - English

Desirable - N/A


Base pay starting at $130K/annual

Salary ranges provided take into account a wide variety of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications, geographic differentials and other business and organizational needs. Therefore, actual amounts offered may be higher or lower than the range provided. If you have questions, please speak to your Talent Acquisition Partner about the flexibility and detail of our compensation philosophy.

Dependent on the position offered, other forms of compensation may be part of a total offering beyond medical & retirement benefits and may include other monetary incentives or business benefits.