Digital Marketing Analyst

4 weeks ago

Raleigh, North Carolina, United States ROI Revolution Full time

Are you passionate about leveraging data to optimize Paid Search advertising on Google Ads and Microsoft Advertising? Do you have a knack for analyzing metrics and extracting insights to solve problems? At ROI Revolution, we're seeking a talented Digital Marketing Analyst to join our team and help our clients grow online.

As a Digital Marketing Analyst, you'll play a key role in developing, managing, and optimizing effective campaigns across search, shopping, display, and video channels. You'll be responsible for Paid Search accounts, directing and implementing all aspects of campaigns and optimization decisions that drive channel performance and results.

We're looking for someone with strong analytical and critical thinking abilities, who excels at using data to make strategic decisions and has a passion for delivering exceptional client service. If you're a team player who thrives in a fast-paced, collaborative environment, we'd love to hear from you.

Key Responsibilities:

  • Partner with Paid Media Strategists to understand client business goals and synthesize holistic digital marketing strategy into a strategic plan for success on Paid Search campaigns
  • Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, and ad copy and creative assets, and measurement tactics
  • Analyze, assess, and diagnose the performance of campaigns regularly to stay apprised of trends and opportunities for optimizations
  • Translate analytical insights from the data into ongoing recommendations and plans for revising the campaign strategy and performing regular account optimizations
  • Communicate directly regularly with clients, both scheduled and ad hoc, on performance trends, updates and progress on tests and optimizations being done in campaigns, and plans and timelines for upcoming client work on client calls and meetings
  • Continually perform optimizations across targeting, ad copy and creative assets, bidding, budgeting, and channel mix that directly improve account performance over time and drive client success
  • Create and implement tests periodically in client accounts to gain learnings that evolve client channel strategy

Requirements:

  • Bachelor's degree in Business, Marketing, Economics, Supply Chain, Mathematics, Analytics, or a related field

Essential Qualifications:

  • Strong data analysis skills
  • Advanced Microsoft Excel skills and proficiency in PowerPoint
  • Comfort working in a fast-paced, ever-changing environment
  • Strong time management and organizational skills
  • Effective communication skills, both internally and externally
  • Passion for client service
  • Desire to test and learn new tools, technologies, and approaches
  • Embodies ROI's core values and is willing to actively contribute to a collaborative team environment

We offer a comprehensive benefits package, including 20 days of PTO, 10 paid holidays, and a monthly education bonus. If you're passionate about digital marketing and want to join a team that's committed to excellence, apply today

About ROI Revolution:

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we've been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence. If you thrive in a fast-paced, collaborative environment, you'll love working with us.

Our Hybrid Workplace:

We value relationships and recognize our team members' desire for flexibility. We work in a hybrid environment, typically in the office 2-3 days a week with the option to work remotely the remaining days. If you're not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here.

Our Benefits:

  • Work-life integration supported by a hybrid work environment and core office hours
  • Thoughtfully designed workspace for collaboration, deep work, and downtime
  • 20 days of PTO with incremental increases as your ROI career progresses
  • 10 paid holidays
  • Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
  • Paid disability and life insurance
  • Monthly education bonus
  • Training and mentorship programs designed for personal and professional growth
  • Team lunches twice per quarter
  • Quarterly team builders
  • Fully stocked kitchen and catered weekly lunch
  • Eco-friendly office with onsite gym and game room

We're an equal opportunity employer and are committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

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