Marketing Director

9 hours ago


Somerville, Massachusetts, United States Cala Systems Full time

About Cala Systems

We're a pioneering company that's revolutionizing the water heating industry with our intelligent heat pump water heaters. Our innovative system combines advanced sensors, hardware, and predictive controls to learn each home's unique hot water needs, improving comfort, saving energy, and reducing carbon emissions.

The Role

We're seeking a seasoned marketing leader to drive our direct-to-consumer marketing efforts. As our VP of Consumer Marketing, you'll develop and execute strategies to acquire and retain customers, leveraging your expertise in performance-based marketing and team management.

Key Responsibilities

  • Design and implement data-driven marketing strategies to drive revenue growth and customer acquisition
  • Lead a team of marketing professionals to achieve key performance indicators and business objectives
  • Collaborate with cross-functional teams to launch and scale our products
  • Contribute to the development of our company's overall strategy and vision

Requirements

  • 12+ years of marketing experience, including senior leadership roles in direct-to-consumer marketing
  • Proven track record of achieving growth targets in dynamic, experimental environments
  • Strong leadership competencies, including communication, management, and analytical skills
  • Ability to manage multiple projects and priorities in a fast-paced environment

What We Offer

As a member of our management team, you'll have the opportunity to shape our company's future and contribute to our mission to revolutionize the water heating industry.



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