Product Marketing Director

2 days ago


Somerville, Massachusetts, United States Formlabs Full time
Product Marketing Lead

Formlabs is seeking a Product Marketing Lead to drive the go-to-market strategy for our cutting-edge 3D printing products. As a key member of our marketing team, you will be responsible for developing and executing campaigns that drive awareness, lead generation, and sales for our products.

Key Responsibilities:
  • Develop and execute go-to-market strategies for new product launches and product lines.
  • Work closely with cross-functional teams, including product, sales, and marketing, to ensure alignment and effective communication.
  • Measure and analyze campaign effectiveness, providing insights to drive improvements to our processes and messages.
  • Manage a team of marketers to drive impactful multi-channel campaigns.
Requirements:
  • 2+ years of experience leading product marketing, growth marketing, or other marketing functions in a B2B technology company.
  • Proven track record of successfully launching new B2B products and product lines.
  • Strong analytical and results-oriented mindset, with a bias to action.
  • Ability to prioritize work and manage key stakeholders' expectations.
What We Offer:
  • Robust equity program to build future wealth through RSUs.
  • Comprehensive healthcare coverage.
  • Low-cost fund options in our 401K and access to advisors.
  • Generous paid parental leave and sabbatical leave.
  • Flexible out-of-office plan and on-site amenities.

We are an equal opportunity employer and value diversity at our company. If you're passionate about product marketing and want to join a dynamic team, please apply.



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