Marketing Director

3 days ago

Fort Lee, New Jersey, United States IN2U Full time
Job Title: Marketing ManagerJob Summary:

The Marketing Manager will play a crucial role in driving brand awareness, generating leads, and supporting sales efforts for IN2U's dental devices. This position requires a strategic thinker who can develop and execute effective marketing campaigns across various channels.

Key Responsibilities:
  • Marketing Strategy Development: Create and implement marketing strategies that align with IN2U's objectives, driving brand visibility and sales growth.
  • Brand Management: Oversee the positioning of IN2U's dental devices in the market, ensuring consistent messaging and branding across all marketing channels.
  • Campaign Management: Plan, execute, and optimize marketing campaigns across digital and traditional channels, including email, social media, SEO, content marketing, and events.
  • Market Research: Conduct thorough market research to identify target audiences, customer needs, and emerging market trends, using insights to refine marketing strategies.
  • Content Creation: Develop engaging content for various marketing channels, including product brochures, website content, social media posts, and email newsletters.
  • Lead Generation: Design and execute lead generation campaigns, working closely with the sales team to nurture and convert leads into customers.
  • Performance Analytics: Monitor, analyze, and report on the effectiveness of marketing campaigns, using data to drive continuous improvement.
  • Cross-Functional Collaboration: Collaborate with product development, sales, and customer service teams to ensure marketing strategies align with product features and customer needs.
  • Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
  • Proven experience in developing and executing successful marketing campaigns, particularly in the healthcare or medical devices industry.
  • Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media, and content marketing.
  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
  • Strong analytical skills, with experience in using data to inform marketing strategies and decisions.
  • Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.
  • Ability to work collaboratively in a cross-functional team environment.

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