Marketing Director, NBC

6 days ago


Fort Worth Texas, United States NBCUniversal Full time

Marketing Director

**Job Summary**

NBCUniversal is seeking a highly motivated and dynamic Marketing Director to lead the creative marketing efforts of NBC5 and Telemundo 39 DFW. The ideal candidate will take a leading role in creating, planning, and executing local promotions and marketing projects to elevate both brands in the DFW market.

**Key Responsibilities:**

* Develop strategies and plans to define brand on-air and off-channel, working with field research to build awareness and drive consumption.

* Lead and manage the duopoly station's promotional efforts that support news and station objectives through partnerships, events, and marketing activations.

* Ensure marketing initiatives are executed in a manner that supports and extends the brand.

* Create effective department workflow for activations and projects, working with promotions producers to ensure technical quality and creative output.

* Collaborate with multiplatform producers to produce original digital content for both NBC5 and T39 that lives on multiple platforms.

* Hold strong relationships and partner with outside organizations to elevate both brands in the DFW marketplace.

* Work with the VP of Brand and Strategic Marketing to develop best practices and form a yearly calendar of events that will support the station's 360 marketing efforts.

* Support the VP of Brand and Strategic Marketing with daily promo strategy in placing spots on-air to achieve ratings goals.

**Requirements:**

* Strong knowledge of outside media landscape.

* Ability to work with integrated sales production team and community affairs team.

**About NBCUniversal:**

NBCUniversal is a leading media and entertainment company that delivers compelling content and experiences to audiences worldwide. We are committed to innovation, creativity, and excellence in all that we do.



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