CRO Strategy Manager
3 weeks ago
We are in search of a skilled Conversion Rate Optimization (CRO) Manager to join our marketing team.
The ideal candidate will have a proven history of steering the strategy and execution of web experimentation roadmaps in a performance-oriented environment.
Possessing a data-driven mindset, you will prioritize a customer-focused approach, employing analytical methods to tackle challenges while understanding the metrics that drive impact.
Your Role Includes:
Collaborating with Marketing, Engineering, Creative, and Product teams to enhance existing landing pages, ensuring precise messaging, timing, and the necessary capabilities for implementing changes.
Overseeing all critical conversion points within the marketing funnel, continuously seeking ways to boost efficiencies.
Managing and refining digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms.
Driving ongoing performance enhancements through the establishment of a continuous experimentation roadmap that aligns with both short-term and long-term opportunities.
Analyzing and monitoring page performance and user behavior across site landing pages, generating data-driven hypotheses that inform strategies, and identifying areas for improvement in the customer journey.
Presenting strategies to internal teams based on insights gained from ongoing testing and data analysis.
What You Will Bring:
3+ years of experience in a Conversion Rate Optimization role or a similar capacity.
Proficiency in utilizing data and insights to shape requirements, ideas, and strategies, along with hands-on experience with web tools including CMS (WordPress), A/B testing tools (VWO), site analytics (Google Analytics 4), and business intelligence tools.
Expertise in leading hypothesis-driven A/B tests, experiment design, and executing experiments at scale.Strong understanding of the technical aspects of website management, UX, SEO, domain management, and HTML/CSS/JavaScript.
Ability to synthesize data and effectively communicate strategies and plans to diverse audiences.
Exceptional project management and problem-solving skills, with the capability to manage multiple projects simultaneously from strategy to execution.
Adaptability to thrive in the fast-paced and ambiguous environment of a growth organization.
Compensation and Benefits:
Compensation range: $101,000 - $123,500 + bonus and equity.
Benefit Highlights:
- 100% paid premiums for medical, dental, and vision for you and your dependents.
- Access to mental health services and wellness programs.
- Flexible Time Off policy.
- Paid Parental Leave.
- Pre-Tax Plans including FSA, HRA, and HSA.
- Flexible Work Environment with remote work options.
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