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Brand Strategy Supervisor

2 months ago

Reston, Virginia, United States Canvas Worldwide Full time
About the Role

The Accelerator Group represents a diverse spectrum of new businesses and high-growth categories like functional and alcoholic beverages, education, retail, fashion, and Consumer Packaged Goods. Reporting to the Associated Director, Brand Strategy, the Supervisor will take the lead on developing strategic content and identifying insights that inform the overall media recommendation. This is a client-facing role working with both the clients as well as internal teams and external agency partners.

Key Responsibilities
  • Strategic Development
    • Collaborate on media and marketing recommendations using a holistic media approach
    • Develop, implement, and maintain strategic and integrated client media plans and marketing recommendations
    • Build plan options that deliver against objectives
    • Focus on details, including having strong data/rationale support recommendations
    • Have an intimate knowledge of the client's brand and product details
    • Be proactive: Show interest in constantly learning and growing
  • Integration
    • Work collaboratively with multiple groups both internally and externally (client and creative agency)
    • Take the lead on working with Analytics and Investment teams
    • Manage workflow and process procedures are followed and manage expectations
  • Manage & Mentor
    • Represent Canvas Worldwide professionally with clients and industries
    • Able to direct team and foster an environment for growth and learning
    • Ensure that deadlines are met, including managing internal expectations
    • Promote an open and supportive working environment where opinions, views, and ideas are welcome and shared
    • Ensure the team is informed of broader view of client needs and strategies
    • Provide oversight on junior staff to ensure work is 100% error-free
    Requirements
    • High-level proficiency and knowledge of Microsoft Office products as well as planning tools
    • Proven ability to drive projects from start-to-finish
    • Excellent written and verbal communication skills
    • Strong presentation skills, ability to communicate to internal managers and clients
    • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
    • Strong organizational and analytical skills
    • Excellent time management skills and ability to follow through
    • Extremely detail-oriented and precise
    • Proven ability to maintain strong internal, external, and client relationships
    • Bachelor's degree required
    • 3+ years of experience in Media Strategy or Planning
    • 2+ years of mentoring and developing staff