Chief Marketing Officer

4 weeks ago

Reston, Virginia, United States Parker's Kitchen Full time

About the Role:

The Chief Marketing Officer will be responsible for developing and implementing brand development and marketing strategies for Parker's Kitchen. This includes overseeing the management and maintenance of the company's marketing programs, including brand, advertising, rewards/loyalty, category management, and all other promotional activities.

Key Responsibilities:

  • Develop and implement brand and marketing strategies for all in-store categories based on driving customer transactions, sales, gross profit, and increased basket size.
  • Work with the food service team to ensure the highest quality foods are served to customers, with an emphasis on food safety.
  • Create and execute an annual marketing plan that drives and increases Parker's Kitchen brand awareness and loyalty adoption and engagement.

Core Responsibilities:

  • Drive loyalty adoption, engagement, profitability, customer segmentation analysis, and developing customer loyalty profiles.
  • Oversee all purchasing, procurement, assortment, and merchandising in Parker's Kitchen.
  • Sourcing new products and services to exceed customer guest experience.
  • Set promotion and pricing strategies for Parker's Kitchen.
  • Develop effective marketing strategies and tactics for new store openings and ongoing growth in new markets.
  • Use consumer insights to drive consumer-facing food, marketing, and menu strategies.
  • Bring creativity, excitement, and engagement to food.
  • Create an environment that inspires innovation and consistent execution while addressing the business needs.

Digital Marketing Ownership:

  • Create and manage an annual promotional calendar based on increasing transactions within target margins.
  • Develop an annual advertising calendar.
  • Work directly with TV, radio, print, digital, and outdoor to create an advertising calendar that aligns with the annual promotional calendar.
  • Work closely with the in-house graphic design and external production team to ensure all design elements and creative align with the brand.
  • Manage Parker's Kitchen social media platforms and all digital platforms, including mobile app, e-commerce, and third-party delivery.

Relationship Building Attributes:

  • Build solid relationships with internal departments to ensure maximum execution on marketing plans and branding initiatives.
  • Negotiate all vendor agreements and create a customer-first mindset with vendor partners.
  • Partner with the real estate team and designers to develop a floor plan that enhances the customer shopping experience and operational efficiencies.

Analytical Requirements:

  • Analyze data on a weekly, monthly, and quarterly basis based on category contribution to grow profit.
  • Manage the Parker's Rewards loyalty platform and utilize data to understand customer purchasing habits.

Oversee Day-to-Day Management:

  • Develop and implement company-wide marketing plans, collaborating with departments for proper execution.
  • Lead the marketing of the loyalty program, analytics, and direct marketing effort.
  • Lead the creative development of all marketing programs and communications.
  • Maintain core product positioning and pricing strategies based on geography and demography.
  • Develop and monitor promotional activities and programs.

Lead Team of Marketing Professionals:

  • Recruit and hire team members.
  • Performance manage the team to ensure business objectives are met.

Knowledge, Skills, and Abilities:

  • Analytical ability to define opportunities and problems, collect and analyze data, establish facts, and draw valid conclusions.
  • Ability to manage projects from development to execution.
  • Ability to work across departments and multiple levels.
  • Effective written and communication skills.
  • Strong presentation skills and engaging.
  • Strong leadership skills.
  • Strong negotiation skills for contract negotiations.
  • Strong time management skills.
  • Sense of ownership and pride in performance and its impact on the organization's success.

Education and Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or Advertising.
  • 5-7 years of experience in brand marketing or related field.
  • Proven successful marketing skills and experience in all aspects of developing, maintaining, and implementing marketing strategies.
  • Strong knowledge of loyalty marketing and marketing analytics.
  • Culinary leadership experience with a professional reputation for innovation.
  • Proven experience utilizing data from multiple sources to drive clear culinary objectives.
  • Proven leadership and management skills.
  • Strong knowledge of reporting tools and MS Office Suite with emphasis on PowerPoint, Publisher, and other presentation software applications.
  • Demonstrated experience driving measurable results through customer marketing or database marketing efforts.

Parker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

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