Brand Manager
2 weeks ago
JOOLA is seeking a seasoned Brand Manager to spearhead the development and execution of branding strategies for specific product lines within the company. As a key member of the marketing team, you will work closely with cross-functional teams to ensure the brand's vision is consistently communicated across all channels.
Key Responsibilities:
- Develop and execute comprehensive brand strategies for product lines, ensuring alignment with overall company objectives and market positioning.
- Collaborate with internal marketing teams to support market research and competitor analysis, identifying opportunities to stay ahead of industry trends.
- Coordinate with external agencies and vendors to deliver high-quality creative, media, and promotional materials that align with brand standards.
- Manage budgets for brand activities, ensuring efficient allocation of resources and delivering campaigns within budget.
- Develop and maintain a clear product positioning and messaging framework that communicates the product's unique value propositions to target audiences.
Requirements:
- Bachelor's degree in marketing, Business Administration, or a related field. MBA is a plus.
- At least 5 years of experience in marketing, with a focus on brand and/or athlete management.
- Proven experience in creating successful brand activations and memorable consumer experiences.
- Demonstrated expertise in developing and executing creative and effective brand and content strategies.
- Strong understanding of consumer behavior and market dynamics in the sports and tech industries.
- Excellent project management skills with the ability to handle multiple projects simultaneously.
- Track record in influencer and creator management, with the ability to build and nurture relationships.
- Event planning and execution experience, with a keen eye for detail and flawless execution.
- Analytical mindset with the ability to derive actionable insights from marketing data.
- Strong leadership and interpersonal skills to collaborate effectively with cross-functional teams.
- Exceptional written and verbal communication skills.
- Passion for pickleball and a keen interest in industry trends.
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