Brand Manager

2 weeks ago


Reston, Virginia, United States JOOLA Full time
Brand Manager Job Description

JOOLA is seeking a seasoned Brand Manager to spearhead the development and execution of branding strategies for specific product lines within the company. As a key member of the marketing team, you will work closely with cross-functional teams to ensure the brand's vision is consistently communicated across all channels.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies for product lines, ensuring alignment with overall company objectives and market positioning.
  • Collaborate with internal marketing teams to support market research and competitor analysis, identifying opportunities to stay ahead of industry trends.
  • Coordinate with external agencies and vendors to deliver high-quality creative, media, and promotional materials that align with brand standards.
  • Manage budgets for brand activities, ensuring efficient allocation of resources and delivering campaigns within budget.
  • Develop and maintain a clear product positioning and messaging framework that communicates the product's unique value propositions to target audiences.

Requirements:

  • Bachelor's degree in marketing, Business Administration, or a related field. MBA is a plus.
  • At least 5 years of experience in marketing, with a focus on brand and/or athlete management.
  • Proven experience in creating successful brand activations and memorable consumer experiences.
  • Demonstrated expertise in developing and executing creative and effective brand and content strategies.
  • Strong understanding of consumer behavior and market dynamics in the sports and tech industries.
  • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Track record in influencer and creator management, with the ability to build and nurture relationships.
  • Event planning and execution experience, with a keen eye for detail and flawless execution.
  • Analytical mindset with the ability to derive actionable insights from marketing data.
  • Strong leadership and interpersonal skills to collaborate effectively with cross-functional teams.
  • Exceptional written and verbal communication skills.
  • Passion for pickleball and a keen interest in industry trends.

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