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EU Market Growth Strategist

2 months ago

New York, New York, United States Speak Full time
Job DescriptionAbout Us

At Speak, we are dedicated to transforming the language learning experience. Our goal is to empower individuals worldwide to master English, Spanish, and French.

With over 1.5 billion people globally seeking to learn a new language, we recognize the challenges they face. Traditional grammar and vocabulary apps fall short; effective language acquisition requires real conversational practice.

Our innovative AI-driven platform simulates natural conversation, eliminating the need for a human partner. This approach aims to make language fluency more accessible, ultimately enabling millions to communicate effectively.

Having established ourselves as a leading education app in South Korea, we are expanding our reach to over 30 countries, backed by significant investment from notable venture capital firms. Our team of 75 operates primarily from various global hubs.

About This Role

As the Go-To-Market Lead for the European region, you will spearhead the growth of our consumer business, oversee market launches, and drive marketing strategies through both planning and execution. With our success in Asia, we are now focused on replicating this model in Europe, particularly in France and Spain, and we seek a leader to enhance our efforts in this area.

Your role will involve a commitment to localizing our approach, ensuring that our product and marketing strategies resonate with regional audiences while aligning with our overarching growth framework.

Key Responsibilities
  • Manage the growth metrics for the EU market, ensuring performance targets are met.
  • Identify key growth opportunities and lead strategic initiatives tailored for the EU.
  • Design and execute comprehensive marketing strategies to boost brand visibility and targeted user acquisition.
  • Drive content creation and localization efforts to maintain relevance in local markets.
  • Act as a liaison between the EU team and headquarters, collaborating with the marketing team to share insights and best practices.
  • Communicate specific product needs from the market to headquarters, working closely with product and engineering teams.
  • Foster strong relationships with cross-functional teams globally.
  • Promote company culture and vision within the local context.
  • Mentor and develop team members to meet business objectives and enhance team morale.
Qualifications
  • A well-rounded marketer with the analytical skills to assess campaigns and prioritize effectively.
  • 7-10 years of experience in tech startups within a growth or marketing capacity, preferably with a focus on foreign markets in the EU.
  • Proficient in data analysis and utilizing insights for informed decision-making, particularly in marketing contexts.
  • Experience in the target market, with a strong understanding of local cultures and needs.
  • A collaborative mindset, capable of partnering with diverse teams across various markets.
  • Demonstrated leadership skills with a track record of building high-performing teams.
  • Fluent in English and at least one local language, with excellent communication skills.
  • Willingness to travel as necessary for collaboration with headquarters and other offices.
  • A genuine passion for our mission and the challenges we aim to address.
Why Choose Speak
  1. Be part of a dynamic and close-knit team: We are experiencing rapid growth and have secured significant funding, achieving product-market fit in our initial markets.
  2. Make a meaningful impact: Contributing to language learning can profoundly change lives, and we are dedicated to helping millions achieve their goals.
  3. Global Opportunities: With operations in over 40 countries, you will engage with users from diverse regions and have opportunities for travel.

At Speak, we embrace diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability, or any other legally protected characteristics.