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Marketing Analytics Manager

2 months ago

Atlanta, Georgia, United States Primrose School Franchising Company Full time
Job Summary

We are seeking a highly skilled Marketing Analytics Manager to join our team at Primrose School Franchising Company. As a key member of our marketing team, you will be responsible for leveraging data from various sources to analyze and optimize our marketing efforts.

Key Responsibilities
  • Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.
  • Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement.
  • Partner with third-party measurement partners to set up, onboard, and manage platforms, as well as collaborate with internal and external sales, measurement, and ad operations teams.
  • Lead the implementation of multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies, and cross-title performance marketing analyses.
  • Lead testing and optimization efforts with detailed post-impact analysis.
  • Use the MasterCard Test & Learn tool to perform analysis pre-post net of control.
  • Meticulously track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.
  • Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired.
  • Organize, clean, manipulate, merge, and label various data sets to perform analysis.
  • Work cross-functionally with multiple internal teams and external media agencies to continuously improve measurement processes and setup.
  • Monitor emerging trends across the digital ecosystem and identify emerging opportunities.
  • Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.
  • Provide analytical, forecasting, and strategic planning support to inform annual marketing plan development.
Requirements
  • Bachelor's degree in Business, Marketing, Statistics, or a related field.
  • 5+ years of marketing experience in digital advertising, media analytics, or marketing analytics.
  • Strong understanding of media advertising platforms, including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g. Stackadapt).
  • Experience with third-party measurement companies (e.g. Neustar/TransUnion and Nielsen).
  • Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs), and visualization tools such as Tableau, Sigma, and/or PowerBI.
  • Experience with advanced statistical analysis and marketing mix modeling (MMM).
  • Experience with conversion rate optimization (CRO), testing, and analysis.
  • Experience using Google Analytics 4 to evaluate website performance by channel source, including traffic, engagement, and conversion metrics.
  • Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals.
  • Clear and effective communicator, both written and verbal.
  • Ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders.
  • Ability to uphold confidentiality of data and handle data with professional maturity.
What We Offer
  • Competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance.
  • We demonstrate our commitment to children and families with 50% tuition reimbursement for up to three children at any of our Primrose schools and a flexible work environment.
  • Full-time staff are eligible for health, dental, and vision insurance.
  • Flexible work from home options available.