Marketing Analytics Manager

3 weeks ago

Atlanta, Georgia, United States Primrose School Franchising Company Full time
Job Summary

We are seeking a highly skilled Marketing Analytics Manager to join our team at Primrose School Franchising Company. As a key member of our marketing team, you will be responsible for leveraging data to analyze and improve the performance of our marketing efforts.

Key Responsibilities
  • Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.
  • Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement.
  • Partner with third-party measurement partners to set up and manage platform data, and collaborate with internal and external teams to ensure seamless data integration.
  • Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.
  • Develop and execute testing and optimization strategies, with detailed post-impact analysis.
  • Utilize MasterCard Test & Learn tool to perform analysis pre-post net of control.
  • Track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.
  • Identify and leverage synergies between all digital programs, and evaluate new customer acquisition metrics and subsequent value of customers acquired.
  • Organize, clean, manipulate, merge, and label various data sets to perform analysis.
  • Work cross-functionally with multiple internal teams and external media agency to continuously improve measurement processes and setup.
  • Monitor emerging trends across the digital ecosystem and identify emerging opportunities.
  • Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.
  • Provide analytical, forecasting, and strategic planning support to inform annual marketing plan development.
Requirements
  • Bachelor's degree in Business, Marketing, Statistics, or a related field.
  • 5+ years of marketing experience in digital advertising, media analytics, or marketing analytics.
  • Strong understanding of media advertising platforms, including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g. Stackadapt).
  • Experience with third-party measurement companies (e.g. Neustar/TransUnion and Nielsen).
  • Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs), and visualization tools such as Tableau, Sigma, and/or PowerBI.
  • Experience with advanced statistical analysis and marketing mix modeling (MMM).
  • Experience with conversion rate optimization (CRO), testing, and analysis.
  • Experience using Google Analytics 4 to evaluate website performance by channel source, including traffic, engagement, and conversion metrics.
  • Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals.
  • Clear and effective communicator, both written and verbal.
  • Ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders.
  • Ability to uphold confidentiality of data and handle data with professional maturity.
What We Offer

We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with 50% tuition reimbursement for up to three children at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental, and vision insurance.

Flexible work from home options available.

  • Marketing Data Analytics Intern

    4 weeks ago

    Atlanta, Georgia, United States Carter'sOshKosh Full time

    Marketing Analytics Internship OpportunityCarter's/OshKosh is seeking a highly motivated and detail-oriented Marketing Analytics Intern to join our team. As a Marketing Analytics Intern, you will have the opportunity to work closely with our experienced team of Analysts and Data Scientists to gain hands-on experience and contribute to real-world business...

  • Director of Consumer Insights and Marketing Analytics

    3 days ago

    Atlanta, Georgia, United States The Coca-Cola Company Full time

    Job SummaryWe are seeking a highly skilled Director of Consumer Insights and Marketing Analytics to join our team at The Coca-Cola Company. As a key member of our organization, you will be responsible for delivering end-to-end data products that drive business growth and inform marketing strategies.Key ResponsibilitiesDevelop and maintain data pipelines,...

  • Consumer Insights

    2 days ago

    Atlanta, Georgia, United States The Coca-Cola Company Full time

    Job Title:Consumer Insights & Marketing Analytics Product OwnerJob Summary:We are seeking a highly skilled Consumer Insights & Marketing Analytics Product Owner to join our team at The Coca-Cola Company. As a Product Owner, you will be responsible for delivering end-to-end data products that meet the needs of our Marketing & Consumer Insights teams.Key...

  • Consumer Insights

    3 days ago

    Atlanta, Georgia, United States The Coca-Cola Company Full time

    Job SummaryWe are seeking a highly skilled Consumer Insights & Marketing Analytics Product Owner to join our team at The Coca-Cola Company. As a Product Owner, you will be responsible for delivering end-to-end data products that drive business growth and customer engagement.Key ResponsibilitiesPartner closely with Marketing Services, Marketing Technologies &...

  • Media Analytics Manager

    3 weeks ago

    Atlanta, Georgia, United States Inspire Brands Inc Full time

    Job Title: Media Analytics ManagerWe are seeking a highly skilled Media Analytics Manager to join our team at Inspire Brands Inc. As a key member of our marketing team, you will be responsible for measuring and optimizing the effectiveness of audience-targeted media campaigns across our portfolio of brands.Key Responsibilities:Lead media measurement and...

  • Media Analytics Manager

    4 weeks ago

    Atlanta, Georgia, United States Inspire Brands Inc Full time

    Job SummaryWe are seeking a highly skilled Media Analytics Manager to join our team at Inspire Brands Inc. As a key member of our marketing organization, you will be responsible for measuring and optimizing the effectiveness of audience-targeted media campaigns across our portfolio of brands.Key ResponsibilitiesLead media measurement and optimization for one...

  • Pricing Analytics Manager

    2 days ago

    Atlanta, Georgia, United States Vaco Full time

    Job Title: Manager of Pricing Analytics Job Summary: As a seasoned pricing analytics professional, you will collaborate closely with Commercial and Sales leaders to craft deal analyses, develop pricing models, conduct market research, and optimize profitability. Your role will involve managing and mentoring a team of 8-10 Pricing/Financial Analysts, with a...

  • Pricing Analytics Manager

    3 weeks ago

    Atlanta, Georgia, United States Vaco Full time

    Job Title: Manager of Pricing AnalyticsAt Vaco, we are seeking a highly skilled and experienced Manager of Pricing Analytics to join our team. As a key member of our Commercial team, you will play a critical role in driving business growth and profitability through effective pricing strategies.Key Responsibilities:Partner with Commercial and Sales leaders to...

  • Senior Manager, Product Analytics

    2 days ago

    Atlanta, Georgia, United States Intuit Full time

    About the RoleWe are seeking an experienced analytics manager to lead and scale one of our product analytics teams at Intuit Mailchimp. This role will drive critical cross-functional strategies and partner closely with product management, data engineering, sister analytics teams, data science, and other cross-functional partners.Key ResponsibilitiesDrive...

  • Pricing Analytics Manager

    3 weeks ago

    Atlanta, Georgia, United States Vaco Full time

    Job Title: Manager of Pricing AnalyticsAt Vaco, we are seeking a highly skilled Manager of Pricing Analytics to join our team. As a key member of our Commercial team, you will be responsible for developing and implementing pricing strategies that drive revenue growth and profitability.Key Responsibilities:Collaborate with Commercial and Sales leaders to...

  • Media Analytics Manager

    2 weeks ago

    Atlanta, Georgia, United States Inspire Brands Full time

    Job Title: Media Analytics ManagerAt Inspire Brands, we're on a mission to ignite and nourish flavorful experiences. As a Media Analytics Manager, you'll play a critical role in helping us achieve this goal by measuring and optimizing the effectiveness of our audience-targeted media campaigns.Key Responsibilities:Lead media measurement and optimization for...

  • Pricing Analytics Manager

    2 weeks ago

    Atlanta, Georgia, United States Vaco Full time

    Job Title: Pricing Analytics ManagerJoin Vaco, a leading company in Atlanta, GA, as a Pricing Analytics Manager. This role involves collaborating with Commercial and Sales leaders to develop pricing strategies, create pricing models, and optimize profitability.Key Responsibilities:Partner with Commercial and Sales leaders to provide insightful deal analysis...

  • Pricing Analytics Manager

    4 weeks ago

    Atlanta, Georgia, United States Vaco Full time

    Job SummaryWe are seeking a highly skilled Pricing Analytics Manager to join our team at Vaco. As a key member of our Commercial team, you will be responsible for developing and implementing pricing strategies that drive revenue growth and profitability.Key ResponsibilitiesPartner with Commercial and Sales leaders to provide insightful deal analysis and...

  • Marketing Manager

    3 weeks ago

    Atlanta, Georgia, United States Adams Keegan Full time

    Job DescriptionWe are seeking a highly skilled Marketing Manager to join our team at Adams Keegan. The successful candidate will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesManage and maintain the...

  • Senior Manager of Procurement and Analytics

    4 weeks ago

    Atlanta, Georgia, United States Coca-Cola Company Full time

    Job Title: Senior Manager Procurement, Insights and AnalyticsAs a key member of the Strategic Ingredients Sourcing (SIS) Team, the Senior Manager of Procurement, Strategic Insights and Data Analytics plays a crucial role in advancing the modernization and digitization of the SIS end-to-end procurement process, driving efficiency, effectiveness and value...

  • Senior Manager of Procurement and Analytics

    4 weeks ago

    Atlanta, Georgia, United States Coca-Cola Company Full time

    Job SummaryWe are seeking a highly skilled Senior Manager of Procurement, Insights and Analytics to join our Strategic Ingredients Sourcing (SIS) Team. This key role will play a crucial part in advancing the modernization and digitization of the SIS end-to-end procurement process, driving efficiency, effectiveness, and value creation.Key ResponsibilitiesLead...

  • Senior Product Manager

    1 day ago

    Atlanta, Georgia, United States Life & Safety Full time

    About UsIntrado is a leading provider of life-saving solutions, dedicated to protecting communities and saving lives. Our cutting-edge SaaS company is transforming the 911 emergency response continuum with next-generation data-driven software.Our solutions empower enterprises, call takers, dispatchers, and first responders to make informed decisions, respond...

  • Marketing Operations Manager

    3 weeks ago

    Atlanta, Georgia, United States Adtalem Global Education Full time

    Job DescriptionAs a Marketing Operations Manager at Publicis Sapient, you will play a crucial role in shaping and setting standards within our marketing operations team. We are seeking an experienced and results-driven professional who is passionate about data, automation, and AI.Role OverviewAs an individual contributor, you will lead best practices and...

  • Technical Project Manager

    1 month ago

    Atlanta, Georgia, United States Insight Global Full time

    Job Summary:Insight Global is seeking a highly skilled Technical Project Manager to join our team. As a Technical Project Manager, you will be responsible for managing 1-2 projects focused on Analytics reporting for the Marketing and Sales, Inventory, Operations Planning (SIOP) divisions.Key Responsibilities:Manage projects from initiation to delivery,...

  • Sales and Marketing Representative

    1 day ago

    Atlanta, Georgia, United States Advantage Sales and Marketing, LLC Full time

    Key Responsibilities:As a Sales and Marketing Representative with Advantage Sales and Marketing, LLC, you will be responsible for building strong relationships with customers, promoting products, and driving sales growth. Your key responsibilities will include: Developing and executing sales strategies to meet or exceed sales targets Building and maintaining...