Marketing Analytics Manager
3 weeks ago
We are seeking a highly skilled Marketing Analytics Manager to join our team at Primrose School Franchising Company. As a key member of our marketing team, you will be responsible for leveraging data to analyze and improve the performance of our marketing efforts.
Key Responsibilities- Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.
- Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement.
- Partner with third-party measurement partners to set up and manage platform data, and collaborate with internal and external teams to ensure seamless data integration.
- Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.
- Develop and execute testing and optimization strategies, with detailed post-impact analysis.
- Utilize MasterCard Test & Learn tool to perform analysis pre-post net of control.
- Track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.
- Identify and leverage synergies between all digital programs, and evaluate new customer acquisition metrics and subsequent value of customers acquired.
- Organize, clean, manipulate, merge, and label various data sets to perform analysis.
- Work cross-functionally with multiple internal teams and external media agency to continuously improve measurement processes and setup.
- Monitor emerging trends across the digital ecosystem and identify emerging opportunities.
- Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.
- Provide analytical, forecasting, and strategic planning support to inform annual marketing plan development.
- Bachelor's degree in Business, Marketing, Statistics, or a related field.
- 5+ years of marketing experience in digital advertising, media analytics, or marketing analytics.
- Strong understanding of media advertising platforms, including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g. Stackadapt).
- Experience with third-party measurement companies (e.g. Neustar/TransUnion and Nielsen).
- Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs), and visualization tools such as Tableau, Sigma, and/or PowerBI.
- Experience with advanced statistical analysis and marketing mix modeling (MMM).
- Experience with conversion rate optimization (CRO), testing, and analysis.
- Experience using Google Analytics 4 to evaluate website performance by channel source, including traffic, engagement, and conversion metrics.
- Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals.
- Clear and effective communicator, both written and verbal.
- Ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders.
- Ability to uphold confidentiality of data and handle data with professional maturity.
We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with 50% tuition reimbursement for up to three children at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental, and vision insurance.
Flexible work from home options available.
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