Media Analytics Manager

2 weeks ago


Atlanta, Georgia, United States Inspire Brands Full time
Job Title: Media Analytics Manager

At Inspire Brands, we're on a mission to ignite and nourish flavorful experiences. As a Media Analytics Manager, you'll play a critical role in helping us achieve this goal by measuring and optimizing the effectiveness of our audience-targeted media campaigns.

Key Responsibilities:
  • Lead media measurement and optimization for one or more brands within the Inspire Brands portfolio.
  • Develop innovative approaches to measure media impact within walled gardens.
  • Implement and maintain measurement approaches for all media channels, including TV, OLV, OOH, Display, Social, Radio, Search, and Partnerships.
  • Work closely with Consumer Insights, Customer Analytics, Data Science, Marketing, and Media teams to develop learning agendas, media strategies, and measurement approaches.
  • Deliver Media Mix Model analysis to each of the 6 Inspire Brands.
Requirements:
  • 4-year Degree required.
  • 1-3 years of experience managing a team of 1-3 people.
  • 5-7+ years of experience with various media measurement tools, including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement.
  • 1-2 years of experience with ETL tools to create automated processes to aggregate media spend and impression data from media partners.
  • 2-5 years of experience with dashboard tools such as Tableau, MicroStrategy, or Google Data Studio to automate reporting processes.
  • 1+ years of experience with SQL or other database querying languages.
About Inspire Brands:

Inspire Brands is a multi-brand restaurant company with a portfolio of over 32,000 restaurants worldwide. We're a team of hundreds of thousands who are changing the way people eat, drink, and gather around the table. Our purpose is to ignite and nourish flavorful experiences, and we're looking for talented individuals like you to help us achieve this goal.



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