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Digital Marketing Specialist

2 months ago

Brooklyn, Ohio, United States Medical Mutual of Ohio Full time

About Medical Mutual of Ohio


We are a leading health insurance company based in Ohio, providing high-quality health, life, disability, dental, vision, and indemnity plans to over 1.2 million members. Our company has a rich history dating back to 1934, and we are committed to delivering peace of mind to our customers.


Job Summary


We are seeking a skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for maintaining our corporate websites and online brand, ensuring they meet the needs of our target audiences. This role will involve building knowledge of search engine optimization (SEO), website usability, and agile software development as it pertains to our overall corporate website strategy.


Key Responsibilities


  • Execute day-to-day functions related to maintaining our corporate websites and online brand.
  • Ensure our websites meet the needs of our target audiences.
  • Build knowledge of search engine optimization (SEO), website usability, and agile software development as it pertains to our overall corporate website strategy.
  • Provide input into our website, including functionality, content, and ways to improve the website visitor experience.
  • Use a content management system (CMS) to support day-to-day management of our corporate websites, including content management, updates, and audits.
  • Execute website strategy developed by department leadership.
  • Gain exposure to search engine optimization (SEO) and website usability best practices and tools under the guidance of more senior team members.
  • Stay current in knowledge of website platform, best practices, and industry trends.

Requirements


  • Experience with content management systems (CMS) and website development.
  • Knowledge of search engine optimization (SEO) and website usability best practices.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Strong communication and teamwork skills.

What We Offer


We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and detail-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.