Brand Marketing Director

1 day ago


Brooklyn Heights, Ohio, United States The MetroHealth System Full time
Job Title: Brand Marketing Director

Job Summary:

The MetroHealth System is seeking a highly skilled Brand Marketing Director to lead the development and implementation of comprehensive brand marketing strategies that drive exceptional brand awareness, increased patient and referral activity, and greater community involvement.

Key Responsibilities:

  • Develop and execute brand marketing plans that align with the overall business objectives of The MetroHealth System.
  • Collaborate with cross-functional teams to ensure cohesive marketing programs across all touchpoints, including vendors, agencies, physicians, and patients.
  • Provide analysis and insight to measure and improve brand marketing program effectiveness.
  • Supervise the production of brand programming agency content, media and advertising buys and placement, and broad digital campaigns and communications.
  • Lead the development of brand messaging, positioning, and visual identity that resonates with the target audience.
  • Manage and maintain relationships with key stakeholders, including C-level executives, to ensure alignment and support for brand marketing initiatives.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • 5-7 years of experience in brand marketing, with a proven track record of driving brand awareness and engagement.
  • Strong quantitative skills, with experience in analyzing and interpreting data to inform marketing decisions.
  • Excellent written, communication, presentation, and creativity skills.
  • Ability to work independently and as part of a team, with a strong focus on collaboration and stakeholder engagement.

Preferred Qualifications:

  • 5 years of experience in healthcare marketing.
  • Experience working with highly recognized, industry-leading brands.

Physical Demands:

The Brand Marketing Director may need to move around intermittently during the day, including sitting, standing, stooping, bending, and ambulating. May need to remain still for extended periods, including sitting and standing.

Ability to:

  • Communicate in face-to-face, phone, email, and other formats.
  • Read job-related documents.
  • Use a computer.


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