Digital Marketing Specialist

7 days ago

Brooklyn, New York, United States Medical Mutual Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Medical Mutual. As a key member of our marketing department, you will be responsible for maintaining and developing web analytics and campaign tracking infrastructures to allow for testing, tuning, and tracking digital and traditional marketing programs and websites.

Key Responsibilities:
  • Builds reports with existing components, creates campaign codes, institutes intermediate tagging, and other means of tracking campaign and site performance.
  • Gathers reporting requirements and converts them to reports, tag specifications, user stories, etc.
  • Helps establish site and campaign metrics and KPIs to track, measure, and communicate results.
  • Alerts site owners, marketing managers, and others of developing problems or changes in KPIs.
  • Coordinates with IT teams and stakeholders on projects of intermediate complexity to ensure projects are completed on time.
  • Manages and tests ad out-of-the-box pixels, as well as custom pixel templates, load rules, etc., of intermediate complexity, using Tealium tag management platform and other tools.
  • Monitors platform licensing and governance; assists in determining future license requirements.
  • Educates team members and partners on the use of web analytics, goals, strategies, and success measurements.
  • Assists with SMS and Email campaigns as needed.
Requirements:
  • Bachelor's degree in computer science, Corporate Media, Interactive Media or similar, or equivalent combination of education and experience.
  • 2-3 years relevant experience in web analytics, tagging, tag management, and analysis work.
  • Experience with web analytics tools (e.g., Google Analytics, Oracle Infinity, Adobe Analytics) and campaign pixel tracking technologies. Oracle Infinity preferred.
  • Experience with web, mobile and other interactive marketing campaigns.
  • 0-1 years relevant experience with tag management platforms (Tealium, GTM, or similar).
  • 0-1 years relevant experience with ad pixel technologies and platforms.
What We Offer:
  • A Great Place to Work: We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset. Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available.
  • Excellent Benefits and Compensation: Employee bonus program, 401(k) with company match up to 4% and an additional company contribution, Health Savings Account with a company matching contribution, excellent medical, dental, vision, life and disability insurance.
  • An Investment in You: Career development programs and classes, mentoring and coaching to help you advance in your career, tuition reimbursement up to $5,250 per year, the IRS maximum.

We are an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, or disability status.

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