Digital Marketing Manager

3 weeks ago

Brooklyn, United States Preferred Homecare of NY Corporate Full time

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We have our eye out for a candidate with experience using SEO and PPC to optimize our business to consumer Directed Personal Assistance Program (CDPAP) campaign. We have our eye out for an individual who approaches business from both a creative, analytical and data driven perspective.

Position Description:

The SEO/SEM Digital Marketing Manager will be responsible for planning, implementing and managing the company's overall SEO strategy including web marketing, web analytics, content strategy planning, link building, and keyword strategy. This individual will also oversee the outreach and intake of all incoming business. This individual will have the opportunity to work amongst motivated healthcare professionals while mentoring and coaching a team of intake representatives.


Primary Responsibilities:

  • Work with the internal stakeholders in marketing, sales, and research to plan and implement google optimization and other online campaigns
  • Advise on best practices and conduct A/B testing to maximize ad spend, generate sales leads, and meet campaign objectives
  • Monitor campaign progress and make adjustments in-the-moment
  • Track performance metrics in Google Analytics, to understand trends and make data-driven decisions about campaign strategy
  • Report on performance to key stakeholders to demonstrate ROI and communicate value of social media
  • Train and develop the CDPAP intake team


Required Qualifications:

  • Experience in successfully managing, developing and executing SEO campaigns
  • 2+ years of experience in a marketing or writing-focused role
  • Experience using attention to detail and organizational skills, with proven ability to meet deadlines and produce high-quality work
  • Understanding of search engine algorithms and ranking methods
  • Comfortable analyzing high volumes of data on a daily basis
  • Extensive experience utilizing digital analytics platform such as Google Analytics
  • Management experience


Preferred Qualifications:

  • Bachelor’s degree in Marketing or a related field
  • 3+ years of digital marketing experience
  • Basic knowledge of HTML
  • Knowledge of SEO, keyword research and advertising
  • Understanding of the health care landscape, including policy trends and the key challenges facing Home Care Agencies and other segments within health care

Benefits:

  • Competitive Salary
  • Weekly Paychecks (Direct Deposit Available)
  • Team Environment
  • PTO
  • Sick Days
  • Paid Legal Holidays
  • Health, Dental, and Vision Insurance offered
  • 401(k)
  • Flexible Spending Account (FSA)
  • A Dependent Care Account (DCA)

WHY WORK AT PREFERRED HOME CARE OF NEW YORK?

Preferred Home Care has an amazing, values-based company culture ripe with collaboration, encouragement and camaraderie. We offer a track to growth based on what you put into the role and your passion for learning in the company. In your role you’ll have the ability to innovate and make an impact with your ideas in real-time.

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