Digital Marketing Strategist
4 days ago
The Fesco Group is seeking a highly skilled Digital Marketing Strategist to develop and implement our long-term digital marketing strategy and short-term advertising initiatives. Reporting to our Senior Management Team & CEO, this role requires enhancing brand / product awareness, driving traffic to the company's website, and generating eCommerce and B2B sales.
Key Responsibilities:
- Develop and implement digital marketing strategies using all necessary methods and instruments (e.g. brand websites, Amazon tools, PPC, emails, social media, SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...)
- Create a unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
- Drive creative strategy and lead the team in developing edgy and creative content that embodies our brands voice, storylines, value and overall aesthetic
- Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms)
- Propose real-time content based on social media trends and relevant trending conversations
- Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors' social and digital landscape, and embracing the latest features across various digital platforms
- Optimize the user experience on the company's websites and assisting with the landing page creation
Requirements:
- BA in digital marketing, marketing, advertising or related discipline
- At least 5+ years of recent and expert knowledge of, and experience in, digital marketing, social media, digital content creation and brand marketing within the hard-goods consumer products industry (consumer electronics preferred)
- Experience in brand marketing analytics, and in using web analytic tools
- Possesses strong project management skills, managing multiple projects at once while meeting deadlines
- Familiarity with reading and interpreting social listening and digital analytics
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