Digital Marketing Specialist
3 weeks ago
We are seeking a skilled Digital Marketing Specialist to join our team at AB Hires and Consulting LLC. As a Digital Marketing Specialist, you will be responsible for managing and optimizing paid media campaigns on Google and Bing to drive e-commerce growth for our clients.
Key Responsibilities:
- Manage and optimize PPC campaigns on Google and Bing
- Conduct keyword research and audience targeting to improve campaign performance
- Monitor and analyze campaign metrics (CTR, CPC, CPA) to enhance ROI
- Implement A/B tests and refine ad creatives for better results
- Utilize conversion tracking and tag management for reporting
- Collaborate with clients to align paid marketing strategies with business objectives
Requirements:
- 6 months - 1 year of experience in PPC management (Google/Bing)
- Proficient in Google AdWords, Bing, and GA4
- Strong analytical skills and attention to detail
- Ability to handle multiple projects in a fast-paced environment
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Digital Marketing Strategist
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