Digital Marketing Specialist

3 weeks ago


Brooklyn, New York, United States AB Hires and Consulting Full time

We are seeking a skilled Digital Marketing Specialist to join our team at AB Hires and Consulting LLC. As a Digital Marketing Specialist, you will be responsible for managing and optimizing paid media campaigns on Google and Bing to drive e-commerce growth for our clients.

Key Responsibilities:

  • Manage and optimize PPC campaigns on Google and Bing
  • Conduct keyword research and audience targeting to improve campaign performance
  • Monitor and analyze campaign metrics (CTR, CPC, CPA) to enhance ROI
  • Implement A/B tests and refine ad creatives for better results
  • Utilize conversion tracking and tag management for reporting
  • Collaborate with clients to align paid marketing strategies with business objectives

Requirements:

  • 6 months - 1 year of experience in PPC management (Google/Bing)
  • Proficient in Google AdWords, Bing, and GA4
  • Strong analytical skills and attention to detail
  • Ability to handle multiple projects in a fast-paced environment


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