Marketing Operations Specialist

2 weeks ago


Chattanooga, Tennessee, United States Kenco Group Full time

Overview of the Marketing Operations Specialist Role

The Marketing Operations Specialist plays a crucial role in crafting and implementing marketing strategies aimed at enhancing sales, engagement, retention, and lead generation across multiple channels and formats.

This position requires close collaboration with various internal teams, participating in corporate events, and supporting a range of marketing initiatives. With a strong emphasis on event management, lead generation, and content development, this role is essential for driving marketing effectiveness.

  • Work alongside cross-functional teams to design and refine campaigns within established parameters, timelines, and budgets
  • Gain a deep understanding of the brand, products, and customer base to ensure alignment with marketing strategies and business goals
  • Develop and manage a comprehensive campaign calendar that includes events, content creation, lead generation, and internal sales efforts
  • Engage with external agencies and freelancers to amplify marketing initiatives
  • Analyze campaign performance and provide insights to measure return on investment (ROI)
  • Continuously improve content and projects based on performance metrics
  • Stay informed about industry best practices and explore innovative strategies
  • Oversee various events, including meetings, presentations, seminars, and trade exhibitions
  • Leverage marketing platforms for effective internal sales communication and lead nurturing

Required Qualifications:
B.S. / B.A. in marketing, mass communications, journalism, business, or a related discipline is mandatory
1-5 years of experience in marketing

Preferably with a background in logistics

Essential Competencies:
  • Business Insight - Remain knowledgeable about current and potential business implications
  • Communication Skills - Actively engage stakeholders throughout project phases
  • Persuasion Skills - Address issues effectively and build trust and support among peers
  • Change Management Skills - Effectively manage and communicate process changes
  • Strategic Mindset - Adapt to new ideas that support long-term objectives

Travel Expectations:
Approximately 25% travel may be required; a passport is recommended but not mandatory

Kenco is committed to equal employment opportunities for all individuals, including Protected Veterans and Individuals with Disabilities.

The contractor maintains a non-discriminatory policy regarding discussions on compensation details.



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