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Marketing Campaign Specialist

2 months ago

Chattanooga, Tennessee, United States BlueCross BlueShield of Tennessee Full time

As a Campaign Analyst within our Integrated Outreach Solutions division, your primary role will be to design and facilitate various outreach initiatives. You will collaborate with stakeholders to collect both technical and functional specifications, ensuring the accurate construction, execution, and distribution of audience data. The Campaign Analyst will also conduct audits and perform testing and quality assurance to guarantee seamless delivery, including peer and team design evaluations.

You will excel in this position if you possess experience in the following areas:

  • Campaign management systems (preferably Unica Campaign).
  • Handling extensive and diverse data sets from multiple sources.
  • Creating logic to identify and segment target audiences.
  • Proficient in SQL query development, including aggregate calculations and case statements.
Note: This is a fully remote position with opportunities for in-person meetings throughout the year.

Implement member and direct consumer communication strategies to support marketing, educational, and clinical outreach efforts. Lead communication initiatives through content management and web publishing tools.

Job Overview:

Key Responsibilities
  • Oversee the Marketing Operations interface with internal clients to ensure the successful definition, design, creation, and delivery of campaign communications utilizing automated tools in collaboration with the IT technical support team.
  • Manage campaign deliverables and gather requirements from business leaders, including the management and execution of campaigns.
  • Supervise the development and delivery of strategic communications across various channels, working with peers to maintain a consistent brand voice and identity.
  • Write queries to test campaign segmentation and create campaign segmentation, requiring database joins and selections.
Qualifications

Education
  • Bachelor's degree in Computer Information Systems or a related field, or equivalent professional experience required.
Experience
  • 2 years - Experience with SAS (Base, SQL, Enterprise Miner, Guide) or similar programming and/or statistical analysis experience required.
  • 1 year - Experience in designing web-based solutions and/or portal development required.
  • 1 year - Campaign management or marketing segmentation experience required.
  • 5 years - Experience in the healthcare sector.
Skills/Certifications
  • Experience with computer GUI-based tools for creating and facilitating marketing campaigns and materials.
  • Understanding of sales and marketing principles, with a proven ability to apply them successfully.
  • Attention to detail, exceptional documentation skills, and strong organizational abilities.
  • Proven track record in effectively directing, coordinating, and managing employees and workflows.
  • Demonstrated leadership skills that foster employee growth and development.
  • Accuracy and meticulous attention to detail.
  • Aptitude for problem-solving and managing multiple assignments with critical deadlines.
Specific Requirements:

Preferred Skills:

Number of Openings Available:
1

Worker Type:
Employee

Company:
BCBST BlueCross BlueShield of Tennessee, Inc.

Equal Opportunity Statement:
BCBST is an Equal Opportunity employer (EEO), ensuring all employees and applicants receive equal employment opportunities in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.

Tobacco-Free Hiring Statement:
To further our mission of promoting health and wellness, BlueCross BlueShield of Tennessee and its subsidiaries do not hire individuals who use tobacco or nicotine products in any form. All offers of employment will be contingent upon passing a background check, including a drug and tobacco/nicotine test.