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Marketing Operations Specialist

2 months ago

Chattanooga, Tennessee, United States Kenco Group Full time

Position Overview

  • The Marketing Operations Specialist will oversee the development and implementation of marketing initiatives aimed at enhancing sales, engagement, and lead generation across multiple channels. This position plays a vital role in coordinating corporate events, inside sales functions, and supporting various marketing projects.

Key Responsibilities:

  • Work collaboratively with cross-departmental teams to strategize and optimize campaigns within established timelines and budgetary limits
  • Ensure marketing approaches are consistent with the brand identity, product offerings, and target demographics
  • Develop and maintain a comprehensive campaign calendar that includes events, content production, lead generation, and inside sales activities
  • Engage with external partners such as agencies and freelancers to amplify marketing efforts
  • Deliver thorough metrics and return on investment analysis for all marketing activities
  • Continuously improve content and projects based on performance data
  • Stay informed about industry trends and conduct testing of new strategies
  • Organize various events including meetings, seminars, and trade exhibitions
  • Utilize marketing tools for effective inside sales communication and lead nurturing

Requirements:

  • Bachelor's degree in marketing, communications, journalism, business, or a related field
  • 1-5 years of experience in marketing
  • Logistics background is preferred

Core Competencies:

  • Business Acumen - Remain knowledgeable about current and future trends affecting the business landscape
  • Effective Communication - Interact with stakeholders throughout project phases
  • Influence Skills - Efficiently resolve conflicts and foster consensus
  • Change Management - Navigate transitions and process modifications effectively
  • Strategic Thinking - Embrace innovative concepts to support organizational objectives

Travel:

  • Anticipated travel requirement of up to 25%
  • Passport is not mandatory but is recommended

This company is an Equal Opportunity Employer. Kenco Group values diversity and encourages applications from all qualified individuals.