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Product Marketing Manager
2 months ago
We're reimagining the travel advisor industry with fresh eyes and building a modern, inclusive, and tech-enabled travel agency that's cool.
Fora is a next-generation travel platform that empowers entrepreneurs to transform their passion for travel into revenue by curating incredible experiences for travelers.
The RoleWe're seeking a highly-motivated and detail-oriented Product Marketing Manager to join our team. Our booking platform is an all-in-one tool that enables our travel advisors to browse, quote, and book hotels for their clients in real time.
This Product Marketing Manager will lead the go-to-market strategy for new product features, working closely with cross-functional teams across marketing, communications, sales, product, engineering, and more.
Key Responsibilities- Develop and implement comprehensive go-to-market strategies, including creating product videos, marketing materials, and optimizing web experiences with supporting sales, partner, and advisor resources.
- Establish and manage workstreams across Product Marketing, Sales, Brand Marketing, and other key teams, prioritizing effectively to ensure efficient product launches.
- Collaborate with product & design teams to understand advisor needs and uses of the features we're building and how those features impact the work of our advisors.
- Collaborate with product teams to create high-impact pitches and demos for major product launches and new features.
- Write creative briefs and work closely with product & marketing teams to develop engaging and effective marketing materials.
- Design and drive dynamic demand generation campaigns in collaboration with various teams. Develop thought leadership content, and work closely with demand generation and content teams to drive growth.
- Maintain effective and regular communication with leaders within the Marketing, Sales, Product, and Commercial organizations.
- 4 years of experience in product marketing at a top-tier organization and 4-6 years of overall work experience.
- Poweful storytelling skills with a proven track record of leading scalable projects, programs, and go-to-markets.
- Experience working with product marketing & sales channels to drive successful product growth.
- Track record of using data insights to solve complex problems and influence stakeholders, including cross-functional leaders, in a highly-matrixed organization.
- Bold, entrepreneurial spirit who can build programs from scratch with a high degree of ownership to deliver measurable results.
- Experience illustrating high-accountability in a dynamic, rapidly changing, ambiguous environment.
- $120k - $140k + equity.
This role is based in New York City with a hybrid WFH & office schedule (Monday-Thursday are our Tribeca in-office days, with flexibility for Friday at your preference).
Fora is backed by Forerunner, Insight Partners, and Heartcore.
