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Marketing Operations Coordinator

2 months ago

Fort Myers, Florida, United States TeleSpecialists LLC Full time
Job Overview

This position is based in our corporate office.

About Us: TeleSpecialists LLC is a pioneering organization in the direct-to-consumer telehealth sector. We are committed to advancing creativity and technology, providing outstanding solutions and experiences to our clients. As we grow our marketing team, we seek a Marketing Coordinator to enhance our expansion and propel marketing initiatives.

Role Summary: The Marketing Coordinator will be integral in managing and executing diverse marketing activities, primarily focusing on social media engagement, event organization, and evaluating marketing campaign performance. The ideal candidate will be detail-oriented, proactive, analytical, and capable of managing multiple tasks, including social media oversight, event coordination, timeline management, and sales analysis.

Duties and Responsibilities:
  • Social Media Engagement:
    1. Develop and oversee the social media calendar to ensure consistent and captivating content across all platforms.
    2. Create, schedule, and publish content on various social media channels.
    3. Monitor social media trends, track engagement metrics, and analyze performance to refine content strategies.
    4. Manage both organic and paid content across all platforms.
  • Event Coordination:
    1. Plan and execute marketing event details, including consumer shows, product launches, and promotional activities.
    2. Handle logistics such as venue selection, vendor coordination, and on-site management.
    3. Collaborate with internal teams to ensure events align with marketing objectives and brand messaging.
  • Timeline Management:
    1. Maintain a detailed timeline of marketing activities, including campaign launches, content releases, and event deadlines.
  • Sales Data Analysis:
    1. Gather and analyze sales data to evaluate the effectiveness of marketing campaigns and initiatives, reporting on ROI and conversion rates.
  • Promotional Material Management:
    1. Ensure all materials are current, accurate, and consistent with the company's brand guidelines.
    2. Order and track promotional items to ensure adequate quantities for events.
Required Skills and Abilities:
  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 2+ years of experience in marketing coordination, social media management, or a similar role.
  • Proficiency in all social media platforms, content management systems, and basic analytics tools.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines.
  • Excellent written and verbal communication skills.
  • Experience in event planning.
  • Detail-oriented with a proactive approach to problem-solving.
Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at times.
  • Availability for occasional weekend/event work and travel may be required.