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Performance Marketing Manager

2 months ago


San Francisco, California, United States Mochi Health Full time
About Mochi Health

Mochi Health is a pioneering telehealth clinic that's revolutionizing the way we approach healthcare. Our mission is to make weight management accessible and affordable for everyone.

Job Description

We're seeking a highly skilled Performance Marketing Manager to join our team in San Francisco. As a key member of our Marketing department, you'll play a crucial role in driving our marketing efforts and optimizing our campaigns for maximum ROI.

Key Responsibilities
  • Support various marketing channels with daily performance analysis and continuous optimization of campaigns.
  • Structure performance reports based on a combination of media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities.
  • Learn about Mochi Health's unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting.
  • Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection.
  • Provide strategic recommendations by analyzing factors such as dayparting, geographical exposure, frequency, and cost.
  • Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints.
  • Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio.
Requirements
  • Bachelor's Degree
  • 2+ years of experience in an analytics function within the Marketing industry.
  • Proven ability to interpret data, derive insights, and make recommendations.
  • Advanced Excel skills
  • SQL experience is a plus but not required.
  • Knowledge of campaign performance analysis and media planning/buying is advantageous.
What We Offer
  • Medical/Dental/Vision Insurance Company
  • Paid Life Insurance
  • 401k with Company matching
  • Competitive PTO and Company Holidays
  • Team lunches to facilitate bonding and connection
Emphasis on Wellness

We prioritize our team's well-being and offer regular group activities, mindfulness exercises, and physical exercise opportunities. We also encourage frequent office hangouts and meetups outside of work.