Digital Marketing Manager
4 weeks ago
We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts at Golden Gate University. The ideal candidate will have a strong background in direct-response digital advertising, branding, email marketing, social media, and user-generated content creation.
The Digital Marketing Manager is responsible for managing the design and execution of digital campaigns that advance the university's mission. Primary responsibilities will include implementing successful strategic marketing plans to achieve enrollment and advancement goals while also serving as the University's social media community manager.
The Digital Marketing Manager serves as the marketing department's technologist and should have significant experience with SEO, social media, analytics, performance marketing, and analytics. The ideal candidate will have a proven track record in paid media, email marketing, and social media management.
Key Responsibilities:- Develop and execute comprehensive digital marketing strategies across all channels
- Manage paid media campaigns, optimizing for KPIs and ROAS
- Plan and implement enrollment email marketing initiatives, and support email campaign creation for other university departments
- Lead social media strategy and community management for all of the university's social media accounts
- Oversee website content, ensuring it remains current, optimized, and aligned with marketing objectives
- Create and curate content for various digital channels and marketing materials
- Collaborate with internal departments to ensure consistent messaging and brand compliance
- Analyze campaign performance, provide data-driven insights, and report to executive leadership
- Bachelor's degree in marketing, communications, or related field from an accredited university
- 5-7 years of progressive professional experience in a marketing role
- Extensive prior experience with Salesforce, Marketing Cloud, Blackthorn, Google Ads, Google Analytics, Meta Business Suite, HootSuite, Canva, Microsoft Office
- Proven track record in paid media, email marketing, and social media management
Golden Gate University is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.
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