VP, Performance Marketing Lead

4 days ago

San Francisco, California, United States Tonal Full time
Tonal is revolutionizing the way people work out at home with its smart home gym and personal trainer. We're looking for a strategic leader to drive our digital marketing and consumer acquisition initiatives. The ideal candidate will have 12+ years of experience in media buying, preferably in the D2C space, subscription services, or consumer electronics. They will be responsible for leading the vision and execution of omnichannel paid media campaigns, including SEM, Paid Social, Linear TV, OTT/Streaming platforms, Podcast/Streaming Audio, Affiliate, and Direct Mail. The candidate will also lead the CRM strategy and execution, including developing multi-channel plans, optimizing journeys, and implementing process improvements to support CRM operations. They will engage with executive and senior management stakeholders to represent growth marketing, including the presentation of media strategies, GTM plans, and performance retrospectives. The ideal candidate will have strong leadership skills, the ability to drive projects in a cross-functional environment, and experience working and collaborating with cross-functional teams. They will also be a growth-minded individual with the ability to adapt and solve problems within a fast-paced and ambiguous environment. If you're a passionate and experienced marketing professional looking to join a dynamic team, we encourage you to apply. We're committed to creating a culture of collaboration and nurturing career growth. Our team is passionate about building products that transform lives, and we're looking for someone who shares our vision.

**Key Responsibilities:**

* Lead the vision and execution of omnichannel paid media campaigns
* Develop and execute CRM strategies and plans
* Engage with executive and senior management stakeholders to represent growth marketing
* Partner with Strategy and Finance teams on forecasting and demand planning
* Oversee marketing managers and external partners responsible for paid/performance marketing and e-comm channels

**Requirements:**

* 12+ years of experience in media buying, preferably in the D2C space, subscription services, or consumer electronics
* Strong leadership skills with the ability to drive projects in a cross-functional environment
* Experience working and collaborating with cross-functional teams
* Growth-minded with the ability to adapt and solve problems within a fast-paced and ambiguous environment
* Ability to inform and influence decisions across all levels with strong communication skills

**What We Offer:**

* A dynamic and collaborative work environment
* Opportunities for career growth and development
* A competitive salary and benefits package
* The chance to work on innovative products that transform lives

If you're a motivated and experienced marketing professional looking to join a dynamic team, we encourage you to apply. We're committed to creating a culture of collaboration and nurturing career growth.

**At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don't just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We're dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we're looking for (even if you don't check every single box), send us your application. We would love to hear from you

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, . All requests will be addressed and responded to in accordance with Tonal's Accessibility Policy and local legislation.

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