Head of Performance Marketing

4 weeks ago


San Francisco, California, United States Rippling Full time
About Rippling

Rippling is a cutting-edge HR, IT, and Finance platform that empowers businesses to streamline their workforce systems. By integrating payroll, expenses, benefits, and computers into a single system, Rippling revolutionizes the way companies manage their employees.

The Role

We're seeking a seasoned Head of Performance Marketing to lead our demand generation engine. As a key member of our growth marketing team, you'll develop and execute a worldwide, multi-channel strategy to build awareness, nurture leads, and drive conversions. Your expertise will be instrumental in scaling our growth and accelerating revenue generation.

Key Responsibilities
  • Develop and execute a comprehensive paid advertising strategy across multiple channels, including social media, Google SEM, and affiliate marketing.
  • Manage 8-figure annual budgets, ensuring efficient allocation and continuous optimization to maximize revenue.
  • Build and lead a high-performing team of paid marketers, providing coaching and guidance to drive results.
  • Collaborate with cross-functional teams, including creative, content, growth, analytics, and marketing operations, to drive business outcomes.
  • Establish a measurement ecosystem to track leading indicators and KPIs throughout the funnel.
Requirements
  • 6-12 years of experience in performance marketing, with at least 6 years in a leadership role.
  • Proven track record of delivering outsized results through cross-functional collaboration and strategic planning.
  • Deep expertise in paid social platforms, Google SEM, affiliate marketing, and landing page optimization.
  • Strong analytical skills, with the ability to uncover insights and inform strategic decisions.
About Rippling

Rippling is an equal opportunity employer, committed to building a diverse and inclusive workforce. We prioritize candidate safety and only communicate through official @Rippling.com email addresses. If you're a seasoned marketing leader looking for a challenging and rewarding opportunity, we encourage you to apply.


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