Event Director

4 weeks ago

Denver, Colorado, United States Sparks Full time

Position Overview:

The Event Director at Sparks works closely with Operations, Sales, Digital, Strategy, and Creative leadership to maintain the strategic vision of Operations. This role will be responsible for communicating, managing, and directing that vision within the department, as well as with both internal and external customers, other Sparks divisions, and constituents outside of Sparks.

This position must be able to provide clear and decisive direction to all members of the Conferences and Events team under their management, as well as broader account teams and clients, utilizing strong leadership and communication skills, as well as demonstrable account and project management expertise.

Responsibilities:

  • Works cross-functionally with teams (sales, strategy, creative, digital, operations, production, audio visual, and expo) to lead and manage corporate event programs, including virtual events, trade shows, conferences, special events, and ancillary events and experiential activations.
  • Collaborates with sales, operations, creative, and production teams on the RFP process and manages sold programs from inception through execution and post-event wrap-up.
  • Manages one or more Conference & Events Managers, Specialists, Coordinators, and/or Producers on programs or as direct reports.
  • Conducts regular employee reviews along with annual Performance Evaluations.
  • Assigns and monitors the workload of staff, with the ability to create, review, and manage client budgets.
  • Mentors and supports department employees in developing account management skills and experience.
  • Assists in new employee training, along with ongoing training of current employees, while creating a goal-oriented atmosphere within the department.
  • Typical project scope responsibilities include the management of resources, teams, and execution plans to fulfill venue sourcing and management, digital platform selection and management, audio visual, promotional items, print collateral, staffing, signage development, décor, food & beverage, registration, housing, security, transportation, and graphics.
  • Additional responsibilities may include a clear understanding of client goals and objectives, event timelines, and vendor organization, digital asset management, track session management, speaker/keynote engagements/presentations, expo management, and trade show sponsorship fulfillment.
  • Creates and manages budgets, vendor invoice/expense tracking, and final reconciliation.
  • Develops and tracks project schedules, agendas, and show flows as needed. Drives timeline with team and clients.
  • Runs weekly team and client meetings and prepares follow-up notes and action item reports.
  • Ensures programs are within budget and meeting profit margin goals.
  • Ensures flawless execution, quality of service, and timely delivery of all necessary components, properties, and materials for each event.
  • Collaborates with other Sparks divisions and third-party vendors to efficiently and respectfully deliver services.
  • Effectively communicates to clients, internal teams, and third-party vendors.
  • Runs client and internal kick-off, weekly meetings, and debrief.
  • Works with client and account team on planning, execution, and post-event reporting. Maintains consistent and thorough communication with all involved.
  • Negotiates contracts/agreements with third-party vendors and team contractors.
  • Provides various event reports, analytics, and audits.
  • Assesses and audits non-Sparks produced programs.
  • Trains and mentors conference managers, coordinators, and specialists.
  • Performs other duties as assigned.

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