Director of Marketing and Communications

3 weeks ago

Denver, Colorado, United States Denver Metro Chamber of Full time
Job Title: Director of Marketing and Communications

Reports To: VP of Sales & Investor Strategy

At the Denver Metro Chamber of Commerce, we're building a vibrant economy in Colorado. For 157 years, we've helped take metro Denver to new heights - our bustling downtown, world-class airport, and light rail system. Everything we're doing now helps ensure our region will accomplish even more in the future.

A vibrant economy takes strong businesses, and we're all about ensuring you have what you need to thrive: A business-friendly environment. A talented and skilled workforce. A forum for connecting and collaborating with others. We advance what's best for business and employees so the region and economy can continue to soar.

The Role

The Director of Marketing and Communications will lead a dynamic team of five, guiding and empowering them to elevate the Chamber's marketing and communications efforts. This role is integral in enhancing the operational effectiveness of the marketing team while driving strategic initiatives that boost member engagement and attract new members.

As the Director, you will collaborate closely with internal departments across business, policy, economic development, and leadership program initiatives, as well as with external stakeholders, to craft and execute a comprehensive content and digital strategies that strengthens the Chamber's brand. Your efforts will directly support member recruitment, retention, and overall value by delivering impactful marketing and communications materials that resonate with current and prospective members.

Key Responsibilities
  • Develop and Implement Strategy: Lead the creation and execution of an annual strategic marketing and communications plan in collaboration with the VP of Sales & Investor Strategy, senior leadership, and the marketing and events teams. Ensure that membership growth and revenue generation remain top priorities.
  • Oversee Major Marketing Initiatives: Manage and execute key marketing projects, including the launch of a new website, reimagining email marketing initiatives, optimizing marketing operational tools, establishing a robust social media strategy, and developing a comprehensive member engagement plan.
  • Manage Marketing Materials: Oversee the creation and distribution of all marketing and communications materials, including newsletters, event collateral, web content, membership materials, and social media content. Ensure the team consistently meets deadlines and delivers high-quality work that aligns with the Chamber's strategic goals.
  • Team Leadership and Development: Mentor and empower the communications and marketing team, fostering a collaborative and high-performing environment. Use metrics to assess team performance, ensure continuous improvement, and maintain a focus on achieving membership and revenue goals.
  • Process Development and Quality Control: Establish and refine effective processes and procedures within the marketing team to ensure consistent quality control. Ensure that all marketing and communications materials meet the highest standards and align with the Chamber's brand.
  • Lead Unique Marketing Initiatives: Take a lead role in developing innovative marketing and communications campaigns, including multimedia production, annual reports, speech writing, and market research. Ensure these initiatives align with the Chamber's strategic objectives and drive member engagement.
  • Brand Management: Protect and enhance the Chamber's brand by ensuring the correct usage of names, logos, graphic standards, and images across all communication materials, signage, and displays.
  • Content Strategy and Analysis: Analyze statistical reports and participate in events where these reports are unveiled. Use insights to inform content strategies and communications efforts targeted at Chamber investors.
  • Engage with Stakeholders: Attend networking events and represent the Chamber in speaking engagements with business leaders, workforce development professionals, elected officials, and other stakeholders. Gather insights on trends and policies that impact the business community.
  • Media Relations: Collaborate with the VP of Sales & Investor Strategy, and outside consultants when appropriate, to develop and oversee a comprehensive media relations strategy. Respond to media inquiries, prepare Chamber representatives for interviews, and craft press advisories, releases, and proactive pitches as needed.
  • Advocate on Key Issues: Create and present communications on issues impacting members and communities, including economic development, policy, and legislation. Position the Chamber as a leading voice in shaping local and state government policies in Colorado.
  • High Impact Area Support: Provide timely, high-quality communications during major initiatives including Colorado's Legislative Session, economic development project announcements, or high-priority items, including: emails, newsletters, and social media updates. Work closely with the leadership team to ensure members are informed and engaged.
  • Cross-Departmental Collaboration: Work with the teams to align communications strategies and meet their specific marketing and communications needs.
  • Leverage Technology: Collaborate with consultants, and third-party vendors to innovate and customize Chamber communications through effective use of technology.
  • Additional Responsibilities: Perform other duties as assigned to support the overall mission and goals of the Chamber.

At the Denver Metro Chamber of Commerce, we're committed to creating a workplace culture that allows our team to focus on excellent work. We offer comprehensive benefits and continually work to identify ways to improve.

Our benefits include:

  • Comprehensive medical, dental, and vision
  • Rx Coverage
  • Flexible Spending
  • 401K and up to 4% match
  • Short-term and long-term disability
  • Legal Shield
  • Generous PTO
  • Paid Holidays
  • Training and access to competitive programs for professional development

We're guided by pay transparency, setting salary ranges based on competitive market data. Our intent is to be upfront with all candidates about the salary range for their role so candidates can be confident that they are receiving competitive wages.

The Chamber and its affiliates are dedicated to the principles of equal employment opportunity. We prohibit unlawful discrimination against applicants or employees. Employment decisions are made on a non-discriminatory basis, and without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, status as a parent, national origin, disability status, genetics, protected veteran status, political affiliation, military service, other non-merit-based factors, or any other characteristic protected by federal, state, or local laws.

Job Title: Director of Marketing & External Communications

Reports to: VP of Sales & Investor Strategy

FLSA Status: Exempt

Salary Range: $90,000 - $125,000

Expected Hours: Full-Time (40 hours/week)

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