Social Media Strategist

2 weeks ago

Dallas, Texas, United States D2 Full time

Employment Level :
Associate

Employment Type :
Full-time

Description:
D2 is a comprehensive digital design firm known for its innovative approach.

With over twenty years of experience, we have been instrumental in driving significant growth and success for numerous top-tier businesses worldwide.

As a premier B2B technology collaborator, we specialize in crafting expertly designed, fully automated marketing and sales solutions that enhance customer interaction in today's rapidly changing, digital-centric environment.

Our award-winning services encompass enterprise website development, demand generation, social media management, paid advertising, event coordination, dynamic marketing materials, and video production.

We are seeking a Social Media Manager who will play a crucial role in creating organic content in partnership with key internal stakeholders, including the Senior Brand Marketing Director and Senior Graphic Designer.

This individual will oversee, cultivate, and amplify visibility across various social media platforms for our expanding client base, particularly focusing on technology.

Key responsibilities include planning and managing a monthly content calendar and developing comprehensive lead generation campaigns across multiple channels.

Collaboration with the team is essential to ensure consistency in assets and messaging across all social platforms while adhering to creative briefs, timelines, and budgetary constraints.

Regular internal analytics reporting will be provided to stakeholders, along with monthly updates to clients, including actionable recommendations to enhance visibility and engagement.


KEY RESPONSIBILITIES
Content Management
Optimize content tailored for each social media platform, including LinkedIn, Facebook, Twitter, and YouTube.
Collaborate with the internal marketing team to establish a monthly content calendar for the agency and its clients.
Oversee production, deadlines, and quality assurance for all social media content, including visual assets (videos, images, infographics), copywriting (blog posts, marketing materials), and graphic design (standards and guidelines).
Utilize internal tools for content posting and management, coordinating the approval process with internal stakeholders.
Proactively generate ideas and concepts for lead generation campaigns, including researching and writing blog articles and other valuable content (whitepapers, surveys, case studies) to boost traffic and engagement.
Maintain a consistent brand voice for the agency and clients across their respective social media channels.
Repurpose existing materials into fresh, engaging content that drives interaction and conversion.
Conduct research to understand client target audiences and influencers.
Master SEO/SEM tools, such as SEMrush, to optimize content effectively.
Identify key components that contribute to successful posts and ensure content reflects the latest platform updates.
Develop weekly internal post analysis reports with actionable insights and a monthly client report demonstrating performance trends.
Stay informed about industry and competitive trends, identifying necessary actions.

CAMPAIGN MANAGEMENT
Oversee the complete execution of all social media marketing campaigns, including planning, budgeting, and performance tracking.
Establish a reporting process for weekly, monthly, and quarterly performance measurement and optimization across all platforms.
Create A/B testing strategies for creative and media formats.
Maintain social media content calendars across all platforms.

ABOUT YOU
Proactive and entrepreneurial mindset, capable of thriving in a fast-paced environment and collaborating within a matrixed team.
Curious, tenacious, resourceful, and eager to learn.
Data-driven with a creative approach and strong analytical skills.
Excellent communication skills, with a focus on writing, editing, and proofreading.
Strong organizational and planning abilities, with the capacity to prioritize effectively.
Able to manage multiple projects under tight deadlines.
Skilled in building long-term relationships.
In-depth knowledge of current trends in social media and influencer marketing.
A collaborative team player who values collective success.
Exceptional work ethic.

PERKS
Work with leading technology platforms and experts.
Generous holiday allowance.
Flexible paid time off.

WORK ENVIRONMENT
Modern, design-focused office space, featuring:
Espresso/Coffee Bar
Delicious Snacks & Treats
Relaxed communal areas

If you are a passionate, creative collaborator who appreciates the benefits of working in a boutique agency, we would love to hear from you.


EQUAL EMPLOYMENT OPPORTUNITY
At D2, we are dedicated to our people. You will be part of an inclusive environment that encourages you to bring your authentic self to work.

As a growing organization, we support your professional and personal aspirations, providing opportunities for new experiences and learning from talented colleagues.

We value talent above all and welcome applications from individuals of all backgrounds, regardless of gender, race, sexual orientation, religion, age, disability status, or caregiving responsibilities.

Let's create something remarkable together.

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