Content Strategy Manager

2 weeks ago

Atlanta, Georgia, United States InvestNext Full time
Job Overview

At InvestNext, we recognize that real estate transcends mere investment; it embodies the essence of our communities, shaping where individuals reside, work, and envision their futures. Our commitment is to empower tomorrow's real estate investors with comprehensive insights that not only reflect portfolio performance but also emphasize their impact on the communities they engage with.

About InvestNext
We have meticulously analyzed the challenges within the industry and emerged with innovative solutions that convert investment management hurdles into opportunities. InvestNext is revolutionizing the real estate investment landscape by providing premier B2B SaaS solutions and professional services that equip investors and real estate professionals alike. Our platform simplifies the investment process, enabling General Partners, Investor Relations teams, and real estate experts to efficiently manage portfolios, communicate with stakeholders, and facilitate capital raising and distribution.

Role Summary
As the Content Marketing Manager at InvestNext, you will play a pivotal role in our mission to transform the real estate investment sector. This diverse position involves collaborating with marketing and sales leadership, as well as key stakeholders in Customer Success and Product, to develop and implement a comprehensive content marketing and social media strategy. Your contributions will enhance inbound marketing efforts and support sales enablement through the creation of engaging content tailored to our Ideal Customer Profile (ICP). We are looking for a proactive, organized, and motivated individual who can navigate the details while maintaining a broader perspective. As part of a lean team, you will have the chance to engage in various projects beyond your primary responsibilities, contributing to initiatives across multiple functions.

What You Will Gain

  • Impactful Contributions: At InvestNext, every team member's input is crucial. You will not just be another employee; your insights and expertise will directly shape our direction and influence the future of real estate investment.
  • Growth Potential: InvestNext is not only expanding as a company but is also dedicated to nurturing the growth of its team members. You will discover numerous opportunities to learn, innovate, and advance your career, whether by acquiring new skills or stepping into leadership roles as we evolve.
  • Commitment to Learning: In a constantly changing real estate and technology landscape, we prioritize curiosity and continuous learning. You will have access to a wealth of resources to support your professional development and success.

Key Responsibilities
In this role, your focus will include:

  • Content Marketing (70%):
    Develop and implement content marketing strategies with clear objectives for traffic, engagement, and conversion rates. Execute initiatives to meet business goals and produce high-quality content such as blog posts, whitepapers, thought leadership articles, social media content, case studies, and industry insights through collaboration with sales, product marketing, customer success, and design teams. Create and manage an editorial calendar, delegate tasks as needed, and ensure content is produced at scale. Utilize AI tools to enhance content creation while preserving authenticity and quality. Work with leadership to generate thought leadership content and establish a brand presence around our founders. Regularly deliver engaging content, edit and proofread materials, optimize for SEO, and create value-added downloadable resources. Collaborate with Customer Success, Marketing, and Sales to develop a webinar calendar for lead generation and maintain a robust online presence across various channels. Generate ideas to boost customer engagement and provide regular performance reports to evaluate ROI on content initiatives.
  • Social Media Management (20%):
    Oversee social media strategy and collaborate with the marketing director, sales, and product leadership to achieve brand presence objectives. Partner with leadership to create and execute a thought leadership roadmap, including content creation and supporting social media initiatives.
  • Marketing Projects (10%):
    Lead and execute additional marketing projects that align with departmental and company goals, extending beyond core responsibilities.

Qualifications
To excel in this role, you should possess:

  • 4+ years of relevant experience in B2B SMB/Mid-market SaaS content marketing, preferably within the real estate or investment sectors.
  • Demonstrated expertise in copywriting, content marketing, and social media management.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Exceptional written and verbal communication abilities.
  • Familiarity with Salesforce CRM.
  • Self-motivated with the capacity to handle competing priorities and meet deadlines.
  • Creative thinking and a willingness to contribute innovative ideas.
  • Ability to work independently and collaboratively within a dynamic team environment.
  • A passion for detail and a commitment to being a genuine team player.

Benefits
InvestNext offers a supportive environment with numerous benefits, including:

  • A leadership team that genuinely cares about your development.
  • Comprehensive medical, dental, and vision coverage with 99% employer contribution.
  • Generous equity grants to foster an owner mindset among all employees.
  • 11 company-wide holidays annually.
  • Uncapped paid time off, with minimums to promote work-life balance and prevent burnout.
  • 401k plan with 100% employer match up to 4% of annual salary.
  • Fully remote work options.
  • Opportunities for team travel, including company-wide offsite events.
  • A monthly budget to support wellness and workspace needs.
  • 16 weeks of paid parental leave.
  • A laptop of your choice.

InvestNext is an equal opportunity employer, committed to fostering a diverse and inclusive workplace.

Salary Range: We prioritize pay equity and transparency, with a salary range of $75,000 - $90,000, determined by experience and role responsibilities.

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