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Content Strategy Lead
2 months ago
EvenUp is dedicated to enhancing the representation of injury law firms throughout the United States, ensuring that every individual seeking legal assistance receives equitable outcomes. Our innovative approach has empowered countless victims to secure just compensation by equipping their advocates with superior insights, automation, and document generation tools.
We are in search of a seasoned Content Marketing Manager to join our expanding Marketing division. This role will spearhead the development of compelling content, which includes but is not limited to: case studies, webinars, customer testimonials, and social media communications. Additionally, this position will support initiatives related to customer advocacy and referral programs, as well as content and product launches.
As the Content Marketing Manager, you will collaborate across various departments, including marketing, product, sales, and customer success, to design campaigns and content that resonate with customers and prospects throughout their journey.
Key Responsibilities:
- Create and deliver high-quality content that aligns with overarching marketing strategies.
- Implement content marketing initiatives aimed at achieving business objectives.
- Work collaboratively with cross-functional teams to brainstorm content ideas.
- Develop and manage an editorial calendar, ensuring timely delivery of content.
- Transform content into a strategic asset that supports sales, product development, and customer service.
- Analyze web traffic metrics and content performance to assess ROI and inform data-driven decisions.
- Distribute content through various channels to maintain a robust online presence.
- Gather customer feedback to generate ideas that enhance customer engagement.
Qualifications:
- Over 5 years of experience in content creation, preferably within the B2B SaaS sector (experience in legal technology is advantageous).
- Proven track record in content creation from concept through execution and optimization.
- A strong passion for writing with meticulous attention to detail.
- Practical experience with SEO and web traffic analytics.
- Metrics-driven, with a focus on content engagement and impressions.
- Proficiency in social media platforms.
- Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Bachelor's degree in Marketing, Journalism, Communication, or a related field.
Benefits & Perks:
At EvenUp, we empower every team member to contribute to our mission of creating a more equitable world, regardless of their role or experience level. To support this, we offer:
- A selection of medical, dental, and vision insurance plans for you and your family.
- Flexible paid time off and over 10 holidays each year.
- A stipend for enhancing your home office setup for fully remote positions.
- 401k options for employees based in the U.S.
EvenUp is an equal opportunity employer, committed to fostering diversity and inclusion within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About EvenUp:
EvenUp is a venture-backed generative AI startup focused on ensuring that injury victims receive the full value of their claims, addressing the over $100 billion awarded to injury victims annually. The legal system has historically posed challenges for many individuals seeking justice, particularly those from underrepresented backgrounds. Our vision is to assist these victims in obtaining the justice they deserve, regardless of their financial situation or the quality of their legal representation.
We operate across various personal injury cases, including motor vehicle accidents and negligence claims. Our AI-driven software enables attorneys to accurately evaluate the worth of these cases by streamlining a critical aspect of their workflow (legal drafting), allowing them to secure larger settlements in record time. As EvenUp processes more cases, our proprietary data expands, enhancing the accuracy of our predictions and delivering greater value to both attorneys and victims.